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  • Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers...

  • Report Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    March 29, 2017 | Phillip Hannafin

    This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers across...

  • Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers across...

  • Report What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm
    December 12, 2013 | Norbert Kriebel

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

  • Report What Do Executive Buyers Find Valuable?

    November 22, 2013 | Norbert Kriebel

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • Report The Failing School System For B2B Sellers

    November 22, 2013 | Norbert Kriebel

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you're accountable for helping your company achieve its...

  • Report Enabling Value-Added Resellers In Asia Pacific

    Support Your Channel Partners' Services-Driven Transformation
    October 16, 2013 | Tirthankar Sen

    IT resellers in Asia Pacific (AP) are being affected by technological disruptions and changing IT consumption models. Selling hardware and software alone is no longer the most profitable business...

  • Report Asia Pacific Tech Distributors' Business Confidence Is Waning

    October 9, 2013 | Tirthankar Sen

    Technology distributors are an integral part of the tech value chain in Asia Pacific and command a key role in the partner ecosystem of most tech vendors. To assess the health of the tech industry...

  • Report What's On A Seller's Agenda?

    August 13, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • Report Executive Buyer Expectations — The Bar Is Low

    August 1, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

  • Report The Lost Art Of Referrals

    July 31, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • Report Executive Buyers Prefer Email And Phone

    July 26, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • Report Asian Tech Distributors Are Optimistic About Business Growth In 2013

    January 9, 2013 | Tirthankar Sen

    These data charts present the results of Forrester's H2 2012 Asia Pacific Tech Distributor Business Confidence Index Tracker Survey.

  • Report Asia Pacific Channels: Indian Tiger, Chinese Dragon

    Indian Partners Outpace Chinese
    November 28, 2012 | Jonathan Silber, Tirthankar Sen

    China and India are two of the largest emerging markets with strong economic growth. China represents the third largest single country tech market by market size; India ranks 11th. Homogenous...

  • Report Asian Business Leaders Increasingly Lead Tech Buying Processes

    October 17, 2012 | Tirthankar Sen

    In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing business...

  • Report Channel Strategies For India's Tier Two And Tier Three Cities

    Tech Vendors Must Venture Beyond India's Largest Cities To Achieve Market-Leading Growth
    October 4, 2012 | Tirthankar Sen

    Tech vendors targeting the Indian market currently direct most of their investments and resources to the country's largest metropolitan areas, usually referred to as tier one cities. However, with...

  • Report The Cloud-Driven Evolution Of Asian Tech Distributors

    How Tech Vendors Can Capitalize On The Changing Roles Of Distributors
    July 10, 2012 | Tirthankar Sen

    Forrester believes that the number of tech distributors in Asia will drop by 15% to 20% over the next five years due to mergers, acquisitions, and other market consolidation. As a result, tech...

  • Report Asia's Channel Localization Imperative

    Local Input, Awareness, And Flexibility Drive Program Success
    February 7, 2012 | Tirthankar Sen

    Tech companies once thought they could export channel models like they do products — that what worked in North America would work just fine globally. Today, the realities of diverse cultural and...

  • Report ChanSat India 2009: The Voice Of India's IT Channel Community

    May 1, 2009 | Tirthankar Sen

    It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a...

  • Webinar Strategic Sales Enablement: Rethinking Traditional Siloed Product, Marketing, And Sales Relationships To Compete In The New Economy

    November 13, 2008 | Eric G. Brown, Scott Santucci

    The ever-growing business value of information technology is bringing more business decision-makers into the buying process. This new buying environment rewards strategic providers who work...

  • Webinar Just How Different Is IT In Small Versus Big Banks?

    November 12, 2008 | Ellen Carney

    Small banks in North America definitely have a different view of the current environment than their bigger banking brethren. Smaller banks have a different outlook on the banking industry, a...

  • Report Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
    August 13, 2008 | George Lawrie

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

  • Report Understanding How Financial Services Firms Manage Tech Buying In A Downturn

    July 3, 2008 | Ellen Carney

    The North American financial services industry — which includes banking, insurance, and capital markets — spends a lot on technology. But with the big downturn in financial services fortunes, many...

  • Webinar Know The Differences In How The Financial Services Sectors Buy IT

    May 27, 2008 | Ellen Carney

    As the financial services sectors look to do more with less, what do tech marketers need to know about the strategic sourcing, procurement, and vendor management functions? This Webinar discusses...

  • Report Asia Pacific IT Leasing And Financing: Market Access To IT

    February 28, 2007 | Tirthankar Sen

    Focusing on key trends in the Asia Pacific IT leasing and financing market, this report analyzes for vendor strategists the growing adoption of financing and leasing in the region. This report...