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  • Report Capture The Global eCommerce Opportunity

    Shift Your Approaches To Globalization
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • Report The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

    June 3, 2014 | Jennifer Belissent, Ph.D.

    In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to engagements...

  • Webinar First Look At Forrester's Customer Experience Index, Europe 2014

    How good is the experience at leading companies in Europe — as rated by their customers? In this Webinar, Jonathan Browne and Joana van den Brink-Quintanilha use data from Forrester's...

  • Report Trends In Russia's eCommerce Market

    Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem
    December 3, 2013 | Martin Gill

    Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

  • Report Prepare I&O For The "Internet Of Things"

    Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization
    April 11, 2013 | Michele Pelino

    "Internet of Things" (IoT) solutions that machine-to-machine (M2M) technologies like RFID tags, GPS systems, and ZigBee sensors enable are gaining momentum as multiple forces align to drive...

  • Report European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality
    February 25, 2013 | Martin Gill

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

  • Report Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years
    December 13, 2012 | Connie Moore, Jamie Warner

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over...

  • Report Focus On The Transformational Impact Of Business Architecture

    September 7, 2012 | Derek Miers

    This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives working on business architecture. This report is designed to help you align the...

  • Report Case Study: PostNL Delivers On BYOD

    Network Investments And VDI Adoption Enable Deployment
    August 21, 2012 | Onica King

    Talk about bring-your-own-device (BYOD) and most I&O professionals immediately think about access control for an onslaught of unauthorized devices, from laptops to smartphones to tablets. However,...

  • Report Master 10 Trends For Your Cloud Journey

    May 10, 2012 | James Staten, Lauren E. Nelson

    Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

  • Report The Process-Driven Business Of 2020

    Why And How To Shift From Incremental Improvement To Transformation
    April 16, 2012 | Connie Moore

    Business executives expect the CIO to help continuously improve processes by implementing major software suites, developing new apps, or enhancing existing processes. Spurred by the great...

  • Report European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey
    February 3, 2012 | Martin Gill

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

  • Report French Online Retail Overview, 2012

    French Online Retail Is On The Brink Of A Multichannel Revolution
    January 4, 2012 | Martin Gill

    France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

  • Report European In-Store Pickup Service Best Practices

    Addressing Consumers' Need For Immediacy And Cost Savings
    December 2, 2011 | Sabine Poltermann, Patti Freeman Evans

    European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by...

  • Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • Report German Online Retail Overview, 2011

    Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
    September 30, 2011 | Martin Gill

    The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

  • Report Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad
    August 5, 2011 | Zia Daniell Wigder

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

  • Report The UK Online Retail Overview, 2011

    As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting
    August 3, 2011 | Martin Gill

    The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...

  • Report European Online Retail: Adopt A Local Approach

    A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
    July 15, 2011 | Martin Gill

    Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report Alternative eCommerce Delivery Options In Europe

    Substitutes To Conventional Home Deliveries Exist
    January 11, 2011 | Andrea Carini, Patti Freeman Evans

    Shipping issues are one of the most common reasons for cart abandonment. Providing alternative delivery options can limit this phenomenon as consumers benefit from choice of pickup time and place...

  • Report What Stops Consumers From Buying Online

    Inhibitors Of Online Shopping Behavior In Europe
    October 29, 2010 | Patti Freeman Evans, Andrea Carini

    Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults...

  • Report The State Of B2B Integration

    Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues
    July 12, 2010 | Ken Vollmer

    Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...

  • Report Olympic Opportunities In Emerging Markets

    Smart Host Cities Think Outside The Stadium
    March 10, 2010 | Jennifer Belissent, Ph.D.

    The 2008 Olympic Games were a major milestone not only for China but also for other emerging market countries hosting the Olympic Games. In just a decade, the Olympic venues will include three of...

  • Report Targeting The European Cross-Border Buyer

    Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product
    September 15, 2009 | Patti Freeman Evans, Lauriane Camus

    Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure,...

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