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  • For Marketing Leadership Professionals


    Workshop Forrester's Forum For Marketing Leaders

    Beyond The Campaign: Deliver Real-Time Customer Value
    May 13, 2014 | Luca S. Paderni, David M. Cooperstein, Carlton A. Doty

    Marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't...

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