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  • Report Quick Take: UK Firms Must Drive Innovation In The Age Of The Customer, Despite Brexit

    Yesterday, UK citizens voted to leave the European Union ("Brexit"). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade,...

  • Workshop DIGITAL TRANSFORMATION EUROPE 2016

    Forum For Technology Management And Digital Business Leaders #FORRDigitalEU
    June 8, 2016 | London | Benjamin Ensor, Laura Koetzle, Martin Gill

    Your customers, your products, your business operations, and your competitors are fundamentally digital. Both business leaders and technology innovators must transform to a thoroughly digital...

  • Workshop MARKETING EUROPE 2016

    Forum For Marketing Leaders #FORRMktgEU
    May 23, 2016 | London | Melissa Parrish, James L. McQuivey, Anjali Lai

    As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers. Marketing professionals...

  • Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 29, 2015 | London | Luca S. Paderni, James L. McQuivey, Martin Gill

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

  • Report Black Friday — The Sale That Stole Christmas

    What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?
    February 9, 2015 | Martin Gill, Michelle Beeson

    The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

  • Workshop Forrester's Forum For Technology Management Leaders

    Unleash Your Digital Business
    June 12, 2014 | London | Sharyn Leaver, Ted Schadler, Nigel Fenwick

    More than 75% of the companies currently on the Fortune Global 500 joined the list within the past decade. That’s double the turnover we saw just two decades ago. Why the shakeup?...

  • Workshop Forrester's Forum For Marketing Leaders

    Beyond The Campaign: Deliver Real-Time Customer Value
    May 13, 2014 | London | Luca S. Paderni, David M. Cooperstein, Carlton A. Doty

    Marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't...

  • Report Enhance Your Digital Capabilities With The Digital Maturity Model

    March 26, 2014 | Martin Gill

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

  • Report Introducing The Global Retail Segmentation

    Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences
    January 29, 2014 | Martin Gill

    It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers'...

  • Report Trends In Russia's eCommerce Market

    Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem
    December 3, 2013 | Martin Gill

    Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

  • Report European Online Retail Forecast, 2012 To 2017

    Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth
    March 13, 2013 | Martin Gill, Zia Daniell Wigder

    By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the Web,...

  • Report European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality
    February 25, 2013 | Martin Gill

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

  • Webinar It's Time To Get Mobile: Forrester's European Mobile Commerce Forecast

    September 27, 2012 | Martin Gill, Michael O'Grady

    Forrester has recently launched its first European mobile commerce forecast. In this webinar we examine some of the drivers and inhibitors that will fuel mCommerce growth, and we consider the state...

  • Report EU Mobile Commerce Forecast, 2012 To 2017

    July 11, 2012 | Martin Gill

    Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as books, DVDs,...

  • Report European Online Retail Forecast: 2011 To 2016

    Online Retail Sales Growth In Europe Will Continue To Outpace Offline Growth For Years To Come
    February 27, 2012 | Martin Gill

    Online retail sales will continue to outperform overall retail sales figures in terms of percentage growth for many years to come in Europe. As the Web becomes an increasingly mainstream part of...

  • Report European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey
    February 3, 2012 | Martin Gill

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

  • Report Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers
    January 27, 2012 | Martin Gill

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some...

  • Report European eBusiness Executives Take A Cautious Approach To Daily Deals

    Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging
    January 18, 2012 | Martin Gill

    Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization...

  • Report French Online Retail Overview, 2012

    French Online Retail Is On The Brink Of A Multichannel Revolution
    January 4, 2012 | Martin Gill

    France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

  • Report European Online Christmas Retail Outlook, 2011

    This Christmas Season eBusiness Executives Will Turn To A Wider Range Of Touchpoints Than Ever To Engage Bargain-Hungry, Web-Savvy Shoppers
    November 11, 2011 | Martin Gill

    Christmas 2011 will see European shoppers more connected, informed, and web-savvy than ever as they head both online and to the high street to find the perfect gift. With overall retail growth...

  • Report Agile Commerce Is Coming Of Age For European Retailers

    No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy
    October 26, 2011 | Martin Gill

    The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc. — in a...

  • Report German Online Retail Overview, 2011

    Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
    September 30, 2011 | Martin Gill

    The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

  • Report Website Functionality Benchmark: European Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers
    September 12, 2011 | Martin Gill

    Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

  • Report The UK Online Retail Overview, 2011

    As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting
    August 3, 2011 | Martin Gill

    The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...

  • Report European Online Retail: Adopt A Local Approach

    A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
    July 15, 2011 | Martin Gill

    Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...