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  • Workshop DIGITAL TRANSFORMATION EUROPE 2016

    Forum For Technology Management And Digital Business Leaders #FORRDigitalEU
    June 8, 2016 | London | Benjamin Ensor, Laura Koetzle, Martin Gill

    Your customers, your products, your business operations, and your competitors are fundamentally digital. Both business leaders and technology innovators must transform to a thoroughly digital...

  • Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 29, 2015 | London | Luca S. Paderni, James L. McQuivey, Martin Gill

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

  • Workshop Forrester's Forum For Marketing Leaders

    Beyond The Campaign: Deliver Real-Time Customer Value
    May 13, 2014 | London | Luca S. Paderni, David M. Cooperstein, Carlton A. Doty

    Marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't...

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