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  • Report The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done
    November 2, 2016 | Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...

  • Webinar 2015 Mobile Trends

    February 5, 2015 | Julie A. Ask, Thomas Husson

    In 2015, digital professionals who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and...

  • Webinar Software Demo Best Practices

    Become An Expert Software Storyteller To Boost Your Career
    December 1, 2014 | Mike Gualtieri, Rowan Curran

    The demo is the elevator pitch of the software world. It's one of the most important skills a business technology (BT) professional can possess. Thousands of lines of code, countless hours of...

  • Report Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already...

  • Webinar Sensor-Driven Apps: The Future Of Customer Experiences

    June 18, 2014 | Mike Gualtieri, Rowan Curran

    Most apps are dull. Sensors can bring them to life. Sensors are data collectors that measure physical properties of the real world, such as location, pressure, humidity, touch, voice, and much...

  • Webinar With The Death Of Physical — Software Must Enrich Your Brand

    April 30, 2014 | John McCarthy

    Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software...

  • Report Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

    Why Market Insights + Customer Intelligence = Competitive Advantage
    April 29, 2011 | Tamara Barber

    Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to...

  • Report Customer Experience Index 2010: PC Manufacturers

    Apple Once Again Tops The List Of PC Manufacturers, But Declines From 2008
    February 17, 2010 | Bruce D. Temkin

    Forrester asked more than 4,600 US consumers about their interactions with a variety of companies, scoring those experiences in three areas: meets needs, easy to work with, and enjoyability. Based...

  • Report How To Survive The Browser Wars

    Top Considerations When Designing For Cross-Browser Interoperability
    September 17, 2009 | Harley Manning

    The browser wars have turned hot! How can companies deliver a high-quality Web experience in a world of proliferating platforms — without breaking the bank? The answer lies in best practices for...