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  • Customer-obsessed operating model
  • Jennifer Wise

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  • Report The Forrester Digital UX Review

    Assessment: The Digital Customer Experience Improvement Playbook
    May 10, 2017 | Andrew Hogan, Allegra Burnette, Jennifer Wise

    Good user experience (UX) helps attract and retain customers, so it's important to conduct rigorous review and testing to assess UX quality. Doing this requires several techniques, including a...

  • Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...