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The Data Management Playbook For 2019
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Report Forrester Infographic: AI Experiences A Reality Check
Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations
AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...
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Report Here's What You Missed At Forrester's 2018 Data Strategy & Insights Forum
The Best Advice From Data And Insights Leaders On How To Build An Insights-Driven Business
Being a data, analytics, and insights leader is not an easy job. Forrester's inaugural Data Strategy & Insights Forum brought business and technology leaders together to share best practices and...
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Report Q&A: Six Questions To Ask Before Diving Into Text Analytics
Make The Most Of Your Textual Enterprise Data
Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...
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Report Data Leaders Weave An Insights-Driven Corporate Fabric
Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value
Becoming insights-driven is now the holy grail of business transformation, and many firms are making concrete progress toward this end. However, change doesn't come easy. In this report, chief data...