Search Results
-
Report Facebook, Inc.'s Scandals Will Not Doom The Company
Regulation Will Only Strengthen It
June 19, 2019 | Jessica Liu2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...
-
Report The State Of Social Advertising
Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...
-
Report Performance Marketing Agencies, Global, Q2 2019
Forrester's Overview Of 32 Performance Marketing Agencies
Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits,...
-
Report The Forrester Wave™: Software For Digital Process Automation For Deep Deployments, Q2 2019
The 10 Providers That Matter Most And How They Stack Up
June 19, 2019 | Rob KoplowitzIn our 27-criteria evaluation of software for digital process automation for deep (DPA deep) deployments providers, we identified the 10 most significant ones — Appian, AuraPortal, Bizagi,...
-
Report The Forrester Wave™: Customer Service Solutions, Q2 2019
The 12 Providers That Matter Most And How They Stack Up
June 18, 2019 | Kate LeggettIn our 33-criterion evaluation of customer service solution providers, we identified the 12 most significant ones — Appian, bpm'online, Freshworks, Microsoft, Oracle, Pegasystems, Salesforce, SAP,...
-
Report Security Outlook 2019: Modest Growth, But Some Sectors Will See Double-Digit Increases
ForecastView Document
June 18, 2019 | Jennifer AdamsHackers are creating new, more sophisticated malware daily. The shift of mission-critical data and applications to the cloud is changing the way companies protect their assets. How are security and...
-
Report Forrester Infographic: Digital Execs Need To Expand Their Recruiting Funnel
Digital executives tell us that finding the right people with the right skills is one of their biggest challenges. But given their current priorities around analytics, data, and digital experience,...
-
Report Demystifying Financial KPIs For Airline CX Professionals
June 18, 2019 | Tom MouhsianCustomer experience (CX) professionals in the airline sector must connect CX outcomes to core financial metrics in order to establish the material impact of initiatives aiming to drive CX quality....
-
Report Assess Your Digital Insurance Capabilities
Assessment: The Digital Insurance Strategy Playbook
June 17, 2019 | Jeffery WilliamsEvolving customer preferences and nontraditional competitive pressures ranging from retail giants like Amazon and insurtech innovators like Lemonade are disrupting the insurance industry. In...
-
Report The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019
The 13 Providers That Matter Most And How They Stack Up
June 17, 2019 | Steven CaseyIn Forrester's evaluation of the emerging market for B2B customer data platforms (CDPs), we identified the 13 most significant providers in the category — Arm Treasure Data, BlueVenn, CaliberMind,...
-
Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)
ForecastView Document
June 17, 2019 | Meenakshi TiwariVideo is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...
-
Report The Cost Of Losing Creativity
The ROI Model For Agency Creativity
June 17, 2019 | Jay PattisallThe CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....
-
Report Now Tech: Social Suites, Q2 2019
Forrester's Overview Of 17 Social Suites Providers
June 17, 2019 | Jessica LiuYou can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...
-
Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
-
Report Your ECM Road Map Is A Living Document: Plan For Quick Wins, And Adapt To Changing Needs
Road Map: The Enterprise Content Management Playbook
June 14, 2019 | Cheryl McKinnonEnterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...
-
Report A Solid Enterprise Collaboration Road Map Reduces Risk And Drives Adoption
Road Map: The Enterprise Collaboration Playbook
June 14, 2019 | Art SchoellerEnterprise collaboration (EC) technology can transform how employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and...
-
Report Decentralized Digital Identity: A Primer For B2C Marketers
Why Bring-Your-Own-Identity Is A Trend To Watch
Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...
-
Report All Enterprises Need (Computer) Vision
AI Advancements Drive Valuable Use Cases As Far As The Eye Can See
June 14, 2019 | Kjell Carlsson, Ph.D.Enterprises of all stripes are implementing new computer vision solutions to drive growth and operational efficiencies across a host of use cases, ranging from marketing to manufacturing. And, if...
-
Report Video: Unlock Explosive Growth
Watch This Video To Learn How Tech-Driven Innovation And Adaptiveness Combine To Create 4x Growth
June 13, 2019 | Brian HopkinsGrowing revenue has been at the top of firms' business priority lists for the past five years; however, most firms try to drive growth by incrementally improving their current business models and...
-
Report The Forrester Wave™: Data Management Platforms, Q2 2019
The Seven Providers That Matter Most And How They Stack Up
June 13, 2019 | Tina Moffett, Arleen ChienIn our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...
-
Report The Enigma Of The New Norm: Direct-To-Consumer Disruption
Return To The Core Of Best-In-Class Marketing To Solve Three Consumer Paradoxes
June 13, 2019 | Anjali LaiDirect-to-consumer (DTC) startups are storming onto the scene with a provocative brand ethos and unconventional business models that threaten retailer market share. VCs bet big on these bold...
-
Report ECM Requires Investment: Five Key Elements To Include In Your Business Case
Business Case: The Enterprise Content Management Playbook
June 13, 2019 | Cheryl McKinnonEnterprise architects play a central role during business case development by establishing clear goals, desired benefits, risks, and capacity gaps when requesting the financial investments they...
-
Report Now Tech: Unified Endpoint Management, Q2 2019
Forrester's Overview Of 21 UEM Providers
June 13, 2019 | Andrew HewittInfrastructure and operations (I&O) teams can use unified endpoint management (UEM) to better manage employee devices and applications, resulting in improved employee experience, customer trust,...
-
Report Digital Feature Fixes: Take Concrete Steps To Improve Your Digital Banking Capabilities
Learn From The Best Digital Experiences In The Industry
Building great digital banking experiences isn't easy. Some digital banking teams have made preventable mistakes that make digital touchpoints less effective or harder to use than they can be....
-
Report The State Of European Security In 2019: Slower-Growing Budgets Drive Fit-For-Purpose Security
June 12, 2019 | Paul McKayA wobbly Eurozone economy and slower-growing budgets force European security and risk (S&R) leaders to prioritize their spending. Read this report to pinpoint the most important changes in the...