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The B2B Marketing Playbook For 2018
Turn B2B Marketing Into A Customer-Obsessed Organization
The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...
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Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview
A Business Technographics Presentation
This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....
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Report The B2B Marketer's Guide To Benchmarking Customer Obsession Maturity
Benchmarks: The B2B Marketing Playbook
August 10, 2017 | Laura RamosBecoming customer-obsessed is a competitive advantage to companies that pursue this strategy. It is also a disruptive — but transformative — process that not all firms will start from the same...
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Report B2B Consultant Sellers Reign In The 21st Century
Empower Your Sellers With Strategic Tooling
May 22, 2017 | Mary Shea, Jacob MilenderB2B sellers face buyers who increasingly prefer a self-guided journey. While simple commodity transactions can largely occur without direct sales interaction, for more highly considered purchases,...
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Report Build A Seller Development Framework To Improve The Buying Experience
Apply The Practice Of Customer Obsession To Sellers
May 17, 2017 | Steven WrightBuyers command more power in the marketplace than ever before and consequently have different expectations of their sales reps. B2B marketers need to support sales' customer obsession by revamping...