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The B2B Marketing Playbook For 2018
Turn B2B Marketing Into A Customer-Obsessed Organization
The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...
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Report Global Business Technographics Marketing Survey, 2016: Overview
A Business Technographics Presentation
February 10, 2017 | Tyler McDanielThis report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...