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• Report Global Business Technographics Marketing Survey, 2016: Overview

  A Business Technographics Presentation

  February 10, 2017 | Tyler McDaniel

  This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...

• Report The B2B/Commercial Insurance Industry Faces A Channel Inflection Point

  The Call To Digitally Enable A Traditionally Analog Channel

  June 6, 2016 | Tim Harmon

  The independent agent/broker (IA/B) channel remains vital to the B2B insurance industry, but its immaturity in customer digital engagement — and the lack of enablement of such by insurance...

• Report Brief: Email Can Work For B2B Financial Marketers

  May 13, 2016 | Rebecca McAdams

  Selling financial services products through agents to consumers is not easy. And emails from marketers doing so fall short of Forrester's best practices. This report challenges B2B financial...

• Report B2B Marketing Tactics: Learning From Other Verticals

  August 23, 2013 | Tim Harmon

  In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

• Report Gaining Executive-Level Access

  September 7, 2012 | Scott Santucci

  Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into...

• Report The Importance Of True International Marketing Content

  May 22, 2012 | Peter O'Neill

  Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

• Report Combine Social And Mobile To Build B2B Customer Relationships

  How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

  April 2, 2012 | Michael Greene

  B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

• Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

  February 10, 2012 | Scott Santucci

  Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

• Report Five Easy Improvements For B2B Financial Services Interactive Marketers

  Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

  December 13, 2011 | Michael Greene

  Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic...

• Report 2011 Social Technographics® For Business Technology Buyers

  Technology Marketers Must Prepare For The Coming Storm

  July 18, 2011 | Kim Celestre

  Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

• Report Bigger B2B Marketing Budgets Come With Great Expectations

  Use The Forrester Marketing Flywheel To Assess Budget Allocation

  March 22, 2011 | Jeff Ernst

  After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an...

• Report Investing In Tech Marketing, 2011

  Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

  February 1, 2011 | Peter Burris

  The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry...

• Report Financial Services B2B Interactive Marketing Trends

  September 2, 2010 | Michael Greene

  Caution continues to dominate business-to-business (B2B) financial services interactive marketing strategies as budget squeezes, regulatory concerns, and a lack of digital experience impede...

• Report Building Successful B2B Financial Services Social Marketing Programs

  May 27, 2010 | Michael Greene

  Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing...

• Report Channel Enablement And Management Maturity And Spending Levels By Industry

  May 10, 2010 | Tim Harmon

  North American marketers from different industries report on the maturity of their channel enablement and management processes

• Report Banking And Insurance Key Security Technology Shopping Influencers

  March 5, 2010 | Ellen Carney

  This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

• Report Banking And Insurance 2010 IT Security Budgets And Spending

  March 4, 2010 | Ellen Carney

  This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

• Report Banking And Insurance IT Security Roles And Responsibilities

  March 2, 2010 | Ellen Carney

  This Data Chart highlights findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding IT security roles and responsibilities within the banking and...

• Report Banking And Insurance Managed Security Services Buying Intentions

  February 26, 2010 | Ellen Carney

  This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

• Report Banking And Insurance Security Priorities, Challenges, And Risks

  February 17, 2010 | Ellen Carney

  This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 regarding IT security priorities, challenges, and risks for the banking...

• Report Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

  December 9, 2009 | Ellen Carney

  Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

• Report North American Insurance IT Spending In 2009

  Despite Gloom, Most North American Insurer Budgets Remain Stable

  September 22, 2009 | Ellen Carney

  The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...

• Report IT Services: Banking And Insurance Services Budget Data

  August 6, 2009 | Ellen Carney

  A data chart on IT services banking and insurance budget data.

• Report IT Services: Banking And Insurance Service Provider Selection And Satisfaction Data

  August 6, 2009 | Ellen Carney

  Data chart on IT services banking and insurance service provider selection and satisfaction data.

• Report IT Services: Banking And Insurance Services Sourcing Data

  August 6, 2009 | Ellen Carney

  A data chart on IT services sourcing data in banking and insurance.