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The B2B Marketing Playbook For 2018
Turn B2B Marketing Into A Customer-Obsessed Organization
The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...
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Report B2B Digital Sales Transformation: Three Global Leaders Share Best Practices
Fuel Your Evolution With An Innovation Mindset
B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems,...
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Report Forrester Data Global Business Technographics® Developer Survey, 2017: Overview
A Business Technographics Presentation
November 27, 2017 | Kathryn CooperThis report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region,...
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Report The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016
L2RM Automation Is Powering A B2B Marketing Transformation
November 18, 2016 | Lori WizdoIn our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online,...