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The B2B Marketing Playbook For 2019

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Report Forrester’s Global Business Technographics® Developer Survey, 2016: Overview

    A Business Technographics Presentation
    August 30, 2016 | Tyler McDaniel

    This report is our overview of developers’ priorities, processes, and platforms, based on Forrester’s Global Business Technographics® Developer Survey, 2016. We analyzed the data by region, company...

  • Report Enabling Value-Added Resellers In Asia Pacific

    Support Your Channel Partners' Services-Driven Transformation
    October 16, 2013 | Tirthankar Sen

    IT resellers in Asia Pacific (AP) are being affected by technological disruptions and changing IT consumption models. Selling hardware and software alone is no longer the most profitable business...

  • Report Assessing Your Content Management Processes And Organization

    November 1, 2012 | Peter O'Neill

    B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper...

  • Report Analysis Of IT Management Software Sales Deals

    The Megavendors Are Missing Out On Smaller Deals
    August 3, 2009 | Peter O'Neill, Thomas Mendel, Ph.D.

    IT management software (ITMS) is one of the most dynamic and complex IT markets, with more than 300 vendors competing for market share. Vendor strategists are increasingly looking for greater...