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  • Report Accelerate Your Culture Practices For Digital Transformation

    Intermediate Level: Culture Practices For Digital Business

    Strong digital culture underpins successful digital transformations. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and technology...

  • Report Apply Cultural Patterns From Leading Digital Innovators

    Advanced Level: Culture Practices For Digital Business

    Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are...

  • Report Operating A Customer-Obsessed Enterprise

    Know What To Pivot At Your Firm
    September 12, 2019 | Shar VanBoskirk

    Eight years into the age of the customer, just 15% of enterprises are customer obsessed. Our research finds that executives agree with the idea of customer obsession — they just struggle to put it...

  • Report The ROI Of EX

    Business Case: The Employee Experience Playbook
    September 3, 2019 | Samuel Stern, Andrew Hewitt, Adam Schlegel

    EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation...

  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...

  • Report Ignite Customer-Centric Thinking Companywide

    Advanced Level: Mindset Practices For Marketing Innovation
    July 26, 2019 | Laura Ramos, Jim Nail

    Customer-obsessed thinking must expand rapidly beyond marketing to ensure that consistent and impactful customer experiences separate your company from the competition. Advanced CMOs will promote...

  • Report Four Main Players Star In The Future Of Work

    The Multiplying Force Of Automation Can Make Them All Winners

    Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of...

  • Report The 2020 Leader

    You Can't Give What You Don't Have
    April 24, 2019 | James L. McQuivey

    Achieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your...

  • Report Build An Adaptable Organization Structure To Accelerate Digital Business

    Intermediate Level: Structure Practices For Digital Business
    April 5, 2019 | Jacob Morgan

    Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...

  • Report The Model For Modern Marketing

    The Vision Report In The Marketing Innovation Playbook
    March 8, 2019 | Shar VanBoskirk

    Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritize internal...

  • Report Embrace Next-Generation Digital Organization Structures

    Advanced Level: Structure Practices For Digital Business
    February 7, 2019 | Martin Gill, Jacob Morgan

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • Report Kick-Start Your Digital Organization Structure

    Beginner Level: Structure Practices For Digital Business
    February 6, 2019 | Jacob Morgan, Martin Gill

    A well-organized, empowered digital business team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team...

  • Report B2B Firms Must Focus On Brand Equity To Drive Value

    Benchmarks: The Brand Experience Playbook
    November 27, 2018 | Dipanjan Chatterjee

    Business-to-business (B2B) CMOs must invest in brand equity to drive financial value. This report explores the vital role of equity in brand management and provides a framework to help CMOs measure...

  • Report Set The Right Metrics To Shape Your Culture

    The State Of Digital Business 2018: Metrics And Culture
    February 8, 2018 | Nigel Fenwick

    Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

  • Report Digital Business 2018: Benchmark Your Digital Journey

    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

  • Report Use Cross-Functional Teams To Execute Digital Business Strategy

    December 20, 2017 | Peter Wannemacher

    Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...