Search Results
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Report Transform Customer Engagement With A Digital Intelligence Vision
Vision: The Digital Intelligence Playbook
The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Current digital analytics practices are siloed, tactical, and...
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Report The Forrester Wave™: Digital Intelligence Platforms, Q4 2019
Tools And Technology: The Digital Intelligence Playbook
November 6, 2019 | James McCormickIn our 23-criterion evaluation of digital intelligence platform providers, we identified the nine most significant ones — Acoustic, Adobe, Cxense, Evergage, Google, Mixpanel, Oracle, SAS, and...
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Report Now Tech: Location Intelligence Technologies, Q3 2019
Forrester's Overview Of 34 Location Intelligence Technology Providers
You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...
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Report Now Tech: Digital Intelligence Technologies, Q2 2019
Forrester's Overview Of 42 Digital Intelligence Technology Providers
May 22, 2019 | James McCormickYou can use digital intelligence technology to centralize your view of customer engagement data, understand engagement, and automate continuous improvement processes. But to access these benefits,...
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Report Optimize Customer Experience With A Digital Intelligence Road Map
Road Map: The Digital Intelligence Playbook
Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...
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Report Measure Your Digital Intelligence Maturity
Assessment: The Digital Intelligence Playbook
Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...
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Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2019
Landscape: The Digital Intelligence Playbook
January 17, 2019 | James McCormickDigital intelligence (DI) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range...
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Report Beyond The Map With Location Intelligence
Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...
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Report The Forrester Wave™: Location Intelligence Platforms, Q4 2018
The Eight Providers That Matter Most And How They Stack Up
In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo —...
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Report Continually Optimize Experiences To Differentiate And Compete For Customers
Processes: The Digital Intelligence Playbook
November 15, 2018 | James McCormickCompeting for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a...
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Report Combine Digital Measurements For Intelligent Engagement
Performance Management: The Digital Intelligence Playbook
Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete...
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Report Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers
Strategic Plan: The Digital Intelligence Playbook
To remain competitive, customer insights (CI) pros must elevate their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights —...
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Report Build Digital Intelligence For Your Insights-Driven Business
Executive Overview: The Digital Intelligence Playbook
October 31, 2018 | James McCormickInsights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...
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Report Organize For Digital Intelligence With Three Models
Organization: The Digital Intelligence Playbook
Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...
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Report Optimize Customer Experience With A Digital Intelligence Business Case
Business Case: The Digital Intelligence Playbook
Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...
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Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018
Continuous Improvement: The Digital Intelligence Playbook
In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...
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Report Elevate Your Online Testing Program With A Continuous Optimization Approach
Benchmarks: The Digital Intelligence Playbook
February 15, 2018 | James McCormickOnline testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions. This report assesses...