Search Results
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Report Make Customer Lifetime Value Your Polaris For Long-Term Growth
This Customer-Obsessed Metric Brightens The Path To Profitability
September 26, 2019 | Brandon Purcell, Allison SnowCustomer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...
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Report How To Calculate Customer Lifetime Value For Your Business
Choose Your Own CLV Adventure From Four Different Approaches
September 26, 2019 | Brandon Purcell, Allison SnowCustomer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...
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Report Insights-Driven Cities Deliver Effective Governance
People, Process, Data, And Technology Improve Service Delivery And Citizen Experience
The decade-old "smart city" moniker is yielding its hold. Hail the rise of the "insights-driven city," in which city leaders use data insights to understand the needs of citizens, optimize...
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Report The Forrester Wave™: Enterprise Insights Service Providers, Q3 2018
The 11 Providers That Matter Most And How They Stack Up
In our 20-criterion evaluation of the enterprise insights service providers, we identified the 11 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, EY, Infosys, KPMG,...
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Report The Forrester Wave™: Specialized Insights Service Providers, Q3 2018
The Nine Providers That Matter Most And How They Stack Up
In our 20-criterion evaluation of specialized insights service providers, we identified the nine most significant ones — Alibaba Cloud, Fractal Analytics, Genpact, IBM, Opera Solutions, SAP,...
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Report Four Levels Of Effective Analytics Planning
Strategic Plan: The Customer Analytics Playbook
January 22, 2018 | Brandon PurcellCustomer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...