Search Results
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Report Four Levels Of Effective Analytics Planning
Strategic Plan: The Customer Analytics Playbook
January 22, 2018 | Brandon PurcellCustomer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...
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Report Turn Data Into Insights With Customer Analytics
Executive Overview: The Customer Analytics Playbook
August 15, 2017 | Brandon PurcellThe scale and diversity of customer data provide rich new sources of insight, letting firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...
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Report The Insights Services Directory, Q3 2017
The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...
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Report Adopt Insights Services To Accelerate Your Business Transformation
Best Practices To Ensure A Successful Insights Services Engagement
Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they...
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Report The Top Emerging Technologies In Artificial Intelligence
Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
April 6, 2017 | Brandon PurcellAI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....
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Report Top Performers Commercialize Data Through Insights Services
March 6, 2017 | Jennifer Belissent, Ph.D.The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...
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Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About
Landscape: The Digital Intelligence Playbook
February 17, 2017 | James McCormickDigital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...
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Report The Forrester Wave™: Insights Service Providers, Q1 2017
Leaders Emerge In A Nascent Insights Services Market
In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos,...
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Report Case Study: How Buenos Aires Became Insights Driven
Systems Of Insight Shed Light On Solutions To Citizen Complaints
January 31, 2017 | Jennifer Belissent, Ph.D.Buenos Aires found itself in desperate need of change. Public works projects crippled the city. Citizen frustration reached new heights. And city budgets shrunk with the elimination of electricity...
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Report All Show, Little Go: Cities Must Link Insights To Action
True Systems Of Insight Help Transform Insights Into Actions
December 13, 2016 | Jennifer Belissent, Ph.D.Last week in Barcelona, Smart City Expo and World Congress (SCEWC) showcased the latest in technology-based management of dynamic urban environments and their populations. In its sixth year, 568...
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Report Breakout Vendors: Industry-Specific Insights Service Providers
Despite the growing interest in all things data and analytics, many firms struggle to reap the benefits of the insights revolution. Frustrated by the challenges associated with becoming...
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Report Accelerate Your Digital Transformation With A Digital Insights Partner
Understanding The Digital Analytics Service Provider Landscape
October 12, 2016 | James McCormickDigital intelligence, which continually analyzes and optimizes digital customer interactions, is essential in the age of the customer. Firms that attain high levels of digital intelligence...