Search Results
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Report The Forrester Investing Wave™: US Websites, Q4 2019
Firms Must Optimize Their Site's Functionality And Experience Design To Help Investors Access Information
The website is the dominant digital touchpoint for US investors, so digital leaders at investment firms must elevate their web experiences to win, serve, and retain their customers. To see how...
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Report Omnichannel Retail Capabilities Benchmark In Singapore
Forrester's 2019 Retail Omnichannel Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their omnichannel...
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Report Digital Store Capabilities Benchmark In Singapore
Forrester's 2019 Digital Store Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their digital store...
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Report Make “My Account” The Linchpin Of Your Personalization Strategy
Examining The Best Practices Of 10 Leading US Retailers
October 25, 2019 | Sucharita KodaliRetailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to...
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Report There's No Personalization Without Content Intelligence
Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too
Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...
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Report The Forrester Retail Quarterly Earnings Review, Q2 2019
Highlights From 22 Retail Q2 2019 Earnings Call Transcripts
October 18, 2019 | Fiona SwerdlowAs today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...
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Report Revamping Shopping Malls By Balancing Technology With Experience
Singapore's Take On The Future Of Shopping Malls
October 16, 2019 | Xiaofeng WangOffline retail still takes the lion's share of overall retail spending; this is particularly true for the island city-state of Singapore, with its abundance of shopping malls. This report analyzes...
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Report Seven Must-Haves For Successful Website Localization
October 15, 2019 | Lily VaronOnline retailers spend millions of dollars expanding into global markets. Many digital business strategy professionals think they're done localizing their websites once they've translated the text...
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Report Help Customers View And Manage Statements In Digital Banking
Digital Feature Fix: Build A Central Document Delivery Hub For Your Apps And Websites
Many banks have poor or nonexistent digital delivery capabilities — including the ability to view and manage eStatements, eBills, and other documents — on their website or mobile app. This brief...
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Report The Forrester Tech Tide™: Digital Claims Management, Q4 2019
Sixteen Technologies Underpin Claims Management
October 11, 2019 | Oliwia BerdakClaims management is critical to insurers' ability to protect customers in times of duress while protecting firms' financials. To accelerate performance in claims management, carriers are...
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Report Create Your Global eCommerce Road Map
Invest Locally To Compete Globally
October 11, 2019 | Lily VaronDigital business professionals with a global initiative often understand the opportunity in front of them but may be unsure of how to capitalize on it. This report helps them create a strategic...
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Report Bridge The Seams In Mobile Banking Experiences
Digital Feature Fix: Reduce Friction And Improve Cross-Channel UX
Banks continue to expand their mobile experiences to include new features and content aimed at letting customers manage their finances from a mobile device. But with these additions, banks often...
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Report Six Common Pitfalls On Chinese Mobile Banking Apps And How To Fix Them
Learn From Industry Best Practices How To Avoid These Mistakes
Forrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in mainland China, which assessed the functionality and user experience (UX) of the mobile banking apps of six...
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Report Financial Services Firms Need To Rethink Personalization
Personalization Is About Customer Engagement And Loyalty, Not Just The Next Product Sale
Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial...
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Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints
Personalization Is About Deepening Customer Engagement
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2019
Banks Must Aim For Great Experiences, Not Just Great Functionality
Mobile apps have become the touchpoint of choice for millions of consumers to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Research Overview: Mobile App Experiences
A Guide To Getting Mobile Retail Experiences Right
Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...
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Report Digital Banks Will Push Hong Kong's Traditional Banks To Move Into The Digital Era
Customers Are Not Satisfied With Mobile Banking From Existing Banks
September 20, 2019 | Meng LiuThe arrival of digital-only banks will change the landscape of Hong Kong's banking industry. Digital business professionals at both new digital banks and traditional banks in Hong Kong need to...
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Report Indian Banks: Deliver Better Experiences Or Risk Losing Customers
September 19, 2019 | Arnav GuptaForrester recently surveyed 2,988 metropolitan Indian online adults to understand what they expect when interacting with Indian financial services firms. This infographic helps digital leaders at...
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Report The Forrester Banking Wave™: UK Mobile Apps, Q3 2019
Digital Banks Are Giving Established Banks A Run For Their Money
Mobile apps have become the touchpoint of choice for millions of customers to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...
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Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively
Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...
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Report Prioritize Initiatives For Digital Banking Success In India
An Introduction To Forrester's Digital Banking Initiatives Prioritization Framework
September 3, 2019 | Arnav GuptaDigital banking teams want advanced easy-to-use digital banking touchpoints and must prioritize their development efforts based on what their customers really want and value. This report helps...
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Report Six Common Pitfalls On Hong Kong Mobile Banking Apps And How To Fix Them
Learn From Industry Best Practices How To Avoid These Mistakes
August 28, 2019 | Meng LiuForrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in Hong Kong, which assessed the functionality and user experience (UX) of the mobile banking apps of five large...
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Report Gauge Your B2B eCommerce Digital Maturity
Assessment: The B2B eCommerce Playbook
August 27, 2019 | Joe CicmanAs B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their...
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Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...