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  • Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...

  • Report The State Of Retail Payments — Outlook For 2019

    Payment Leaders Shift Priorities To Omnichannel, Customer Experience
    November 29, 2018 | Brendan Miller

    "The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key...

  • Report The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    November 27, 2018 | Lily Varon

    In our 24-criteria evaluation of commerce specialist service providers, we identified the eight most significant ones — Astound Commerce, BORN Group, diconium, Gorilla Group, Isobar, LiveArea,...

  • Report Brands, Here's The Size Of Your Digital Commerce Prize

    Assessing The Digital Commerce Opportunity For Branded Manufacturers
    November 16, 2018 | Michelle Beeson, Sucharita Kodali

    Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...

  • Report Forrester Analytics: Online Fashion Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    November 9, 2018 | Satish Meena

    With one-quarter of clothing and footwear (fashion) retail sales happening online — and still rapidly changing — brick-and-mortar and eCommerce retailers are vying for shoppers' attention and...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
    October 26, 2018 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report Four Ways APIs Are Changing Banking

    How Financial Services Firms Are Exploiting APIs And Open Banking
    October 24, 2018 | Jacob Morgan

    Application programming interfaces (APIs) are cornerstone building blocks of digital business and are reframing opportunity within financial services. Digital business leaders are ideally placed to...

  • Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

    Leading Retailers Are Raising The Bar On Functionality And User Experience
    October 23, 2018 | Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

  • Report The Forrester Wave™: Omnichannel Order Management Systems, Q3 2018

    The 10 Providers That Matter Most And How They Stack Up
    September 24, 2018 | Brendan Witcher

    In our 40-criteria evaluation of omnichannel order management system (OMS) providers, we identified the 10 most significant ones — Aptos, Digital River, IBM, Jagged Peak, Kibo, Magento, Manhattan...

  • Report Driving Customer Engagement With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook
    August 20, 2018 | John Bruno

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business...

  • Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    August 15, 2018 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
    August 14, 2018 | Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...

  • Report AI In Retail? Let's Start With Automation In Retail

    Using AI To Differentiate Requires A Software First Approach
    August 9, 2018 | Rob Koplowitz, Sucharita Kodali

    Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully...

  • Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    July 25, 2018 | Sucharita Kodali

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report helps...

  • Report P2P Transfers Should Enhance Your Mobile Banking App, Not The Other Way Around

    Digital Feature Fix: Remove Barriers By Fitting Person-To-Person Transfers Into Holistic Design

    In our recent mobile banking Forrester Industry Waves™, we found that many banks have added new P2P transfer services to their apps without explaining how to use them, thinking through money...

  • Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    July 23, 2018 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology can...

  • Report Make Omnichannel Real In B2B Commerce

    Business Case: The B2B eCommerce Playbook
    July 20, 2018 | John Bruno

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations. We've known for years that buyers prefer to self-serve, but...

  • Report Revamp Site Search To Jump-Start AI, Chat, And Personalization

    July 19, 2018 | Mark Grannan

    Far from being "old school," site search is essential to the success of high-profile areas such as artificial intelligence (AI), personalization, and conversational engagement. But the site search...

  • Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    July 6, 2018 | John Bruno

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • Report Now Tech: Global Merchant Payment Providers, Q3 2018

    Forrester's Overview Of 31 Global Payment Providers
    July 2, 2018 | Brendan Miller

    For omnichannel retailers, accepting electronic payments is highly complex. It includes transmitting sensitive financial information, managing a diverse array of payment methods and tender types,...

  • Report Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook
    June 29, 2018 | John Bruno

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers...

  • Report Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
    June 22, 2018 | Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

  • Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up
    June 18, 2018 | Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

  • Report Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers
    June 4, 2018 | Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...

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