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  • Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

    Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
    September 16, 2019 | Michelle Beeson, Brandon Purcell

    Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

  • Report At A Glance: Brands Must Revamp Digital Commerce Strategies

    Learn About Forrester's Research On How Branded Manufacturers Must Re-Evaluate Their Digital Commerce Strategy And Opportunity
    September 11, 2019 | Michelle Beeson, Sucharita Kodali

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Report The State Of Digital Banking, 2019

    Landscape: The Digital Banking Strategy Playbook
    September 6, 2019 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have woken up to the threats, few have embarked on a true digital business transformation. This report...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report eCommerce In Latin America: The Six Growing Markets Retailers Must Know

    Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)
    August 28, 2019 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience
    August 21, 2019 | Julie A. Ask, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

  • Report The New Commerce Revolution: Off With Their Heads (Or Not!)

    A Loosely Coupled API-Based Architecture Makes It All Possible
    August 13, 2019 | Joe Cicman

    If you're not fluent in headless commerce at this point, you're in a critical state, and vendor sales teams might not even talk with you. No matter your industry, competitors have figured out how...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...

  • Report Disruptors Are Helping Customers With Shared Finances While Most Banks Sit On The Sidelines

    People's Interpersonal Financial Relationships Are Complex, But Digital Products And Services Are Revealing Unmet Needs And Opportunities
    August 2, 2019 | Peter Wannemacher

    Shared finances, defined as any situation in which a person acts as an observer of, partner in, or proxy for another person's finances, are an important but often unmet need for millions of...

  • Report The US Last-Mile Landscape Today

    eCommerce's Future Depends On Innovation In Package Delivery
    August 2, 2019 | Sucharita Kodali

    More than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...

  • Report The Forrester Retail Quarterly Earnings Review, Q1 2019

    Highlights From 20 Retail Q1 2019 Earnings Call Transcripts
    July 12, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report The Top Retail Technology Investments In 2019

    Retailers Must Distinguish Hot From Hype In Tech Investments
    July 9, 2019 | Brendan Witcher

    We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

  • Report eCommerce Trends And Outlook For Southeast Asia

    Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital...

  • Report Retail Mobile App In-Store Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Jennifer Wise, Michelle Beeson

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Retail Mobile App Checkout And Payments Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Michelle Beeson, Jennifer Wise

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Retail Mobile App Browsing And Merchandising Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Michelle Beeson, Jennifer Wise

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Redefine Your Service Partner Relationships To Jump-Start Retail Digital Transformation

    Evolve Your Relationship With Services Partners From Order Taking To Strategy
    May 23, 2019 | Amanda LeClair, Lily Varon

    Retailers lag behind other industries in digital business maturity — and a conservative approach to modern tech architecture and tools is only one hurdle. Forrester data shows that retailers...

  • Report The Forrester Retail Quarterly Earnings Review, Q4 2018

    Highlights From 23 Retail Q4 2018 Earnings Call Transcripts
    May 15, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    May 9, 2019 | Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital testing and learning is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    May 8, 2019 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report Disrupting Finance: Digital Banks

    Digital Banks Offer A More Compelling Digital Banking Experience

    Over the past decade, a wave of new digital banks like Kakao Bank, Monzo, N26, Nubank, Revolut, and Tinkoff have launched, competing to win customers with better digital customer experiences than...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    May 2, 2019 | Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • Report Recruit And Retain Top Digital Talent

    Intermediate Level: Hire And Keep Digitally Skilled Employees To Embed Digital Throughout Your Organization
    May 1, 2019 | Fiona Swerdlow, Martin Gill, Mike Chirokas

    Established firms, including retailers and banks, struggle to recruit and retain the brightest digital talent. To attract digital professionals, they compete directly with startups, agencies, and...

  • Report The Forrester Retail Quarterly Earnings Review, Q3 2018

    Highlights From 19 Retail Q3 2018 Earnings Call Transcripts
    April 30, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    April 29, 2019 | Michelle Beeson

    Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

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