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Report Financial Services Firms Need To Rethink Personalization
Personalization Is About Customer Engagement And Loyalty, Not Just The Next Product Sale
Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial...
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Report Customer Advocacy 2018: How Advocating For Customers Helps Financial Firms Drive Loyalty
US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
December 24, 2018 | Alyson ClarkeCustomer advocacy — customers' perception that a firm does what's best for them, not just what's best for the firm's own bottom line — is a key driver of loyalty and future purchase intent at...
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Report Customer Advocacy 2017: How Advocating For Customers Helps Financial Firms Drive Loyalty
US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
January 3, 2018 | Alyson Clarke, Mike ChirokasCustomer advocacy — customers' perception that a firm does what's best for them, not just what's best for the firm's own bottom line — is a key driver of loyalty and future purchase intent at...