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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

    Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
    September 16, 2019 | Michelle Beeson, Brandon Purcell

    Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

  • Report At A Glance: Brands Must Revamp Digital Commerce Strategies

    Learn About Forrester's Research On How Branded Manufacturers Must Re-Evaluate Their Digital Commerce Strategy And Opportunity
    September 11, 2019 | Michelle Beeson, Sucharita Kodali

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Report eCommerce In Latin America: The Six Growing Markets Retailers Must Know

    Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)
    August 28, 2019 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report The US Last-Mile Landscape Today

    eCommerce's Future Depends On Innovation In Package Delivery
    August 2, 2019 | Sucharita Kodali

    More than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...

  • Report The Top Retail Technology Investments In 2019

    Retailers Must Distinguish Hot From Hype In Tech Investments
    July 9, 2019 | Brendan Witcher

    We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

  • Report eCommerce Trends And Outlook For Southeast Asia

    Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital...

  • Report Retail Mobile App Checkout And Payments Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Michelle Beeson, Jennifer Wise

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Retail Mobile App Browsing And Merchandising Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Michelle Beeson, Jennifer Wise

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    May 2, 2019 | Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    April 29, 2019 | Michelle Beeson

    Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

  • Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    April 25, 2019 | Sucharita Kodali

    Digital retail is an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to...

  • Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    April 18, 2019 | Sucharita Kodali

    Digital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and...

  • Report The Six Tenets Of Product Information Management

    A Guide To Winning The Product Content Arms Race
    March 28, 2019 | Bruce Eppinger

    Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of...

  • Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

    Landscape: The Retail eCommerce Playbook
    March 25, 2019 | Sucharita Kodali

    Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...

  • Report Trailblazers Of The Top Five Retail Tech Trends

    Leading Retailers Invest In Tech For Customer Experience And Operational Excellence
    January 2, 2019 | Brendan Witcher, Claudia Tajima

    Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel,...

  • Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook
    December 19, 2018 | Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

  • Report Online Retail Will Drive Overall European Retail Sales Growth Through 2023

    Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
    December 13, 2018 | Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report...

  • Report Brands, Here's The Size Of Your Digital Commerce Prize

    Assessing The Digital Commerce Opportunity For Branded Manufacturers
    November 16, 2018 | Michelle Beeson, Sucharita Kodali

    Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...

  • Report Forrester Analytics: Online Fashion Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    November 9, 2018 | Satish Meena

    With one-quarter of clothing and footwear (fashion) retail sales happening online — and still rapidly changing — brick-and-mortar and eCommerce retailers are vying for shoppers' attention and...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
    October 26, 2018 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
    August 14, 2018 | Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...

  • Report AI In Retail? Let's Start With Automation In Retail

    Using AI To Differentiate Requires A Software First Approach
    August 9, 2018 | Rob Koplowitz, Sucharita Kodali

    Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully...

  • Report Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
    June 22, 2018 | Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

  • Report Now Tech: B2C Commerce Suites, Q2 2018

    Tools And Technology: The Retail eCommerce Playbook
    June 1, 2018 | Bruce Eppinger, John Bruno

    You can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors...