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  • Report Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    March 29, 2017 | Phillip Hannafin

    This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers across...

  • Report Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch
    October 25, 2011 | Tim Harmon

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their...

  • Report Demand Insights: The SMB Software Market 2010

    Small And Medium-Size Businesses Are Defying Gravity
    August 9, 2010 | Tim Harmon

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed...

  • Report Demand Insights: The SMB Software Market

    Where Small And Medium-Size Businesses Are Investing
    June 15, 2009 | Tim Harmon

    Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology...

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