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  • Report Breakout Vendors: Marketing Measurement And Optimization Solutions

    August 7, 2017 | Tina Moffett

    Marketing measurement and optimization solutions help B2C marketers analyze complex marketing initiatives and plan future marketing investments. Using advanced measurement, marketers can choose...

  • Report Breakout Vendors: Insurance Data And Analytics

    Cape Analytics, Captricity, And Narrative Science Help Insurers Capitalize On The Value Of Insights
    November 7, 2016 | Ellen Carney

    Insurers have lagged behind industries like consumer packaged goods and telecommunications when it comes to investing in their information and data strategies. Leading insurance companies are...

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