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  • Jessica Liu

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The Business Intelligence Playbook For 2019

Drive Business Insight With Effective BI Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly an art based on best practices and lessons learned. Rather than reinvent the wheel,...

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  • Report How To Measure Social Programs

    Performance Management: The Social Marketing Playbook
    December 12, 2018 | Melissa Parrish, Jessica Liu

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...

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