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The Data Management Playbook For 2019

Your Business Is Only As Fast As Your Data

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report STIR Your Data For Context

    The Definitive Guide To Semantics
    November 8, 2018 | Michele Goetz

    Your business stakeholders, data scientists, and analysts want data to just work. Today, that simply isn't the case. They are spending too much time taking on data management and governance tasks...

  • Report Predictions 2019: Business Insights

    Don't Demonize Data — It's Still The Lifeblood Of Business Insights

    While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to...

  • Report Artificial Intelligence Transforms Marketing Performance Measurement

    Continuous Improvement: The Marketing Measurement And Insights Playbook
    November 2, 2018 | Tina Moffett

    Artificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of...

  • Report The Forrester Wave™: Data Preparation Solutions, Q4 2018

    The 10 Providers That Matter Most And How They Stack Up
    October 31, 2018 | Cinny Little

    In our 18-criterion evaluation of data preparation solution providers, we identified the 10 most significant ones — ClearStory Data, Datameer, Datawatch, Oracle, Paxata, SAP, SAS, TIBCO Software,...

  • Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    October 30, 2018 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • Report The Forrester Wave™: Cloud Data Warehouse, Q4 2018

    The 14 Providers That Matter Most And How They Stack Up
    October 29, 2018 | Noel Yuhanna

    Cloud data warehouse (CDW) deployments are on the rise as firms look at lowering costs, supporting new accelerated insights, and simplifying data management. In our 25-criterion evaluation of CDW...

  • Report For B2C Marketers, Customer Data Platforms Overpromise And Underdeliver

    Simplicity Isn't Enough To Solve Complex Marketing Challenges
    October 26, 2018 | Joe Stanhope, Stephanie Liu

    Enterprise B2C marketers face the convoluted task of wrangling myriad customer data to deliver customer-centric, contextually relevant engagement. Amid this challenge, customer data platforms...

  • Report Divide (BI Governance From Data Governance) And Conquer

    October 19, 2018 | Boris Evelson

    The age of the customer and business agility require new approaches to business intelligence (BI) governance. Technology-organization-centric, restrictive, and inflexible governance processes no...

  • Report Q&A: What Marketers Need To Know About Zero-Party Data

    October 10, 2018 | Fatemeh Khatibloo

    B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...

  • Report Emerging Technology Spotlight: Deep Learning

    Deep Learning Unlocks The Value Of New Use Cases
    October 1, 2018 | Brandon Purcell, Mike Gualtieri

    Much of today's interest in artificial intelligence (AI) comes from advances in deep learning, a branch of machine learning that analyzes data using neural networks. Deep learning is particularly...

  • Report Top Research For CIOs: The Platform Economy

    Every Business Can Have A Platform, But Not All Platforms Will Be Successful
    September 27, 2018 | Matthew Guarini, Ted Schadler

    Platforms will reshape every industry, delivering improved customer experiences and reshaping corporate value chains. Forrester has been researching the platform economy over the past few years,...

  • Report Lay Your Security Tech Foundation

    Beginner Level: Technology Practices For Cybersecurity And Privacy

    This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to move...

  • Report Reclaim Your Semantic Desert To Monetize Your Data

    Use Machine Learning Data Catalogs To Automate Semantics At Scale
    September 7, 2018 | Michele Goetz

    Data management has relied heavily on the logical and physical aspects of data and systems. The result? Rigid, brittle systems that don't support multiple use cases or adapt quickly to new business...

  • Report Now Tech: Data Preparation Solutions, Q3 2018

    Forrester's Overview Of 21 Data Preparation Solutions Providers
    August 1, 2018 | Cinny Little

    You can use data preparation solutions to speed up and democratize the process of using data for insights and actions, inject more business knowledge into data, and ensure trusted data. But to...

  • Report Now Tech: Hadoop/Spark Platforms, Q3 2018

    Forrester's Overview Of 18 Hadoop/Spark Platform Providers
    July 20, 2018 | Noel Yuhanna, Mike Gualtieri

    You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

  • Report Use IoT To Link Physical Operations And Digital Business

    Integrated Systems Of Insight Create Competitive Advantage
    July 18, 2018 | Brian Hopkins, Frank E. Gillett

    In many companies, internet-of-things (IoT) projects are isolated, with no connection to digital business initiatives. Companies miss out on combining real-world insights with digital business...

  • Report Marketing Under GDPR Hinges On Data Governance

    Road Map: The Customer Trust And Privacy Playbook

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...

  • Report The Forrester Wave™: Machine Learning Data Catalogs, Q2 2018

    The 12 Providers That Matter Most And How They Stack Up
    June 21, 2018 | Michele Goetz

    In our 29-criteria evaluation of machine learning data catalogs (MLDCs) providers, we identified the 12 most significant ones — Alation, Cambridge Semantics, Cloudera, Collibra, Hortonworks, IBM,...

  • Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up
    June 18, 2018 | Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

  • Report The Forrester Wave™: Big Data Fabric, Q2 2018

    The 15 Providers That Matter Most And How They Stack Up
    June 12, 2018 | Noel Yuhanna

    Big data fabric, an emerging platform, accelerates insights by automating ingestion, curation, discovery, preparation, and integration from data silos. Forrester identified the 15 most significant...

  • Report Best Practices: Scaling Data Science Across The Enterprise

    Processes: The Customer Analytics Playbook
    May 29, 2018 | Kjell Carlsson, Ph.D.

    Executives and data scientists alike are frustrated by the challenges of turning new data science initiatives into business impact at scale. To successfully scale data science, firms need to better...

  • Report Design Data Governance For The Data Economy

    Visionary Vendors And Data Providers Address New Requirements
    May 18, 2018 | Jennifer Belissent, Ph.D., Henry Peyret

    The data economy is thriving. Firms are eager to deliver a seemingly endless supply of data and insights to meet the insatiable demand. This new frenzy raises the bar on data governance — data...

  • Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    May 14, 2018 | Fatemeh Khatibloo

    As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

  • Report Now Tech: Big Data Fabric, Q2 2018

    Forrester's Overview Of 18 Big Data Fabric Vendors
    April 17, 2018 | Noel Yuhanna

    You can use big data fabric to provide a comprehensive view of data resources, secure big data sources, and accelerate big data initiatives. But to access these benefits, you'll first have to...

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