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The Data Management Playbook For 2018

Effective Data Management Anchors Digital Transformation

Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Report Now Tech: Data Preparation Solutions, Q3 2018

    Forrester's Overview Of 21 Data Preparation Solutions Providers
    August 1, 2018 | Cinny Little

    You can use data preparation solutions to speed up and democratize the process of using data for insights and actions, inject more business knowledge into data, and ensure trusted data. But to...

  • Report Now Tech: Hadoop/Spark Platforms, Q3 2018

    Forrester's Overview Of 18 Hadoop/Spark Platform Providers
    July 20, 2018 | Noel Yuhanna, Mike Gualtieri

    You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

  • Report Use IoT To Link Physical Operations And Digital Business

    Integrated Systems Of Insight Create Competitive Advantage
    July 18, 2018 | Brian Hopkins, Frank E. Gillett

    In many companies, internet-of-things (IoT) projects are isolated, with no connection to digital business initiatives. Companies miss out on combining real-world insights with digital business...

  • Report Marketing Under GDPR Hinges On Data Governance

    Road Map: The Customer Trust And Privacy Playbook

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...

  • Report The Forrester Wave™: Machine Learning Data Catalogs, Q2 2018

    The 12 Providers That Matter Most And How They Stack Up
    June 21, 2018 | Michele Goetz

    In our 29-criteria evaluation of machine learning data catalogs (MLDCs) providers, we identified the 12 most significant ones — Alation, Cambridge Semantics, Cloudera, Collibra, Hortonworks, IBM,...

  • Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up
    June 18, 2018 | Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

  • Report The Forrester Wave™: Big Data Fabric, Q2 2018

    The 15 Providers That Matter Most And How They Stack Up
    June 12, 2018 | Noel Yuhanna

    Big data fabric, an emerging platform, accelerates insights by automating ingestion, curation, discovery, preparation, and integration from data silos. Forrester identified the 15 most significant...

  • Report Best Practices: Scaling Data Science Across The Enterprise

    Processes: The Customer Analytics Playbook
    May 29, 2018 | Kjell Carlsson, Ph.D.

    Executives and data scientists alike are frustrated by the challenges of turning new data science initiatives into business impact at scale. To successfully scale data science, firms need to better...

  • Report Design Data Governance For The Data Economy

    Visionary Vendors And Data Providers Address New Requirements

    The data economy is thriving. Firms are eager to deliver a seemingly endless supply of data and insights to meet the insatiable demand. This new frenzy raises the bar on data governance — data...

  • Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    May 14, 2018 | Fatemeh Khatibloo

    As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

  • Report Now Tech: Big Data Fabric, Q2 2018

    Forrester's Overview Of 18 Big Data Fabric Vendors
    April 17, 2018 | Noel Yuhanna

    You can use big data fabric to provide a comprehensive view of data resources, secure big data sources, and accelerate big data initiatives. But to access these benefits, you'll first have to...

  • Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Enterprise Data
    April 4, 2018 | Boris Evelson, Elizabeth Cullen

    Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...

  • Report Build A Four-Tier Digital Engagement Platform

    Road Map: The Mobile App Development Playbook
    March 22, 2018 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • Report Strategic CDOs Accelerate Insights-To-Action

    Ten Steps To Better Serve Business Partners
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership has proliferated. To explore these relatively new roles, Forrester conducted an online survey and extensive interviews with chief data officers (CDOs) and chief...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Chief Data Officers Embrace Business Objectives — And Deliver Business Results
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...

  • Report Now Tech: Cloud Data Warehouse, Q1 2018

    Forrester's Overview Of 15 Cloud Data Warehouse Vendors
    March 13, 2018 | Noel Yuhanna

    You can use cloud data warehouses (CDWs) to build data warehouses more quickly, support new business use cases for DWs, and lower infrastructure and software cost. But to access these benefits,...

  • Report Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

    February 16, 2018 | Michele Goetz

    The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake —...

  • Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 2, 2018 | James McCormick, Brian Hopkins

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • Report Data Management Platforms Fail To Meet Power-User Expectations

    Savvy Marketer Skills Outpace DMP Capabilities
    January 30, 2018 | Susan Bidel, Samantha Merlivat

    The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the...

  • Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report Partner Strategically To Accelerate Your Insights-Driven Business

    Advanced Level: People Practices For Insights-Driven Businesses
    January 22, 2018 | Jennifer Belissent, Ph.D.

    Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business...

  • Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook
    January 16, 2018 | Michele Goetz

    As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...

  • Report Digital Insights Are The New Currency Of Business

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 12, 2018 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • Report Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook
    January 10, 2018 | Brian Hopkins

    Firms face an enormous data management challenge: how to act on data and insights to serve increasingly powerful customers and outmaneuver disruptive competitors. Architects once had time to plan...

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