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  • Report Forrester's Global Business Technograhics® Networks And Telecommunications Survey, 2016: Overview

    A Business Technographics Presentation
    August 17, 2016 | Tyler McDaniel

    This report is our overview of networking and telecommunications priorities, adoption, drivers, and challenges based on Forrester’s Global Business Technographics Networks And Telecommunications...

  • Report There Is No Internet Of Things — Yet

    October 17, 2013 | Sarah Rotman Epps

    Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use products in...

  • Report We Can Hear You Now

    Use Voice Interaction Technology As A Product Differentiator
    June 6, 2011 | Charles S. Golvin, Seth Fowler

    Voice interaction technology has made steady advances both in quality and breadth of application in recent years. Product strategists should seize the opportunity to selectively integrate voice...

  • Report Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)

    June 23, 2009 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

  • Report Enhance Your Product Strategy With Convenient Customer Service

    June 22, 2009 | Doug Williams

    Customer service has become an integral part of product strategy, and, as such, it should now be a primary concern of consumer product strategy professionals. Customer service has also grown more...

  • Report 802.11n: Laying The Groundwork For The Digital Home

    The State Of US Home Networking
    March 4, 2009 | Nathan Safran

    The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

  • Report B2B Digital Marketing: A Deep Dive Into Network And Telecommunications Decision-Makers

    October 9, 2008 | G. Oliver Young

    As social media and Web 2.0 tools redraw the consumer marketing landscape, many questions are arising as to the applicability of these same tools to business-to-business (B2B) marketing. Earlier...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Top Consumer Technology Predictions For 2008

    December 27, 2007 | Charles S. Golvin

    In consumer technology, 2007 was clearly the year of the iPhone and Facebook. Apple's foray into the mobile handset market spurred innovation among the Cupertino company's new competitors, gave...

  • Report Who Forms The Next Wave Of VoIP Consumers?

    They're Still Early Tech Adopters, So Sell VoIP As Plain Old "Voice" To Win
    December 21, 2007 | Sally M. Cohen

    VoIP providers should be happy to know that awareness of their service is growing — 62% of online consumers have heard of VoIP, compared with only 43% in 2005 — but this isn't translating as...

  • Report Is It Game Over For VoIP In Europe?

    No, But Three Years In, Providers Need To Change Tactics To Start Winning Over Customers
    October 11, 2007 | Paul Jackson

    There has not been as much growth in the voice over Internet protocol (VoIP) market in Western Europe as providers had hoped for. The growth in the number of adults who use VoIP is disappointingly...

  • Report Wireless Teens: Untethered, Super-Connected

    August 2, 2007 | Sally M. Cohen

    One-quarter of online teens use wireless Internet access, most at home. These wireless teens have a propensity to use the Internet for media consumption, social networking, and communication.

  • Report Muni Wi-Fi Networks' Uncertain Consumer ROI

    Most Consumers Haven't Tried Public Wireless Internet Access Yet
    July 6, 2007 | Sally M. Cohen

    With the proliferation of municipal wireless projects — including city- or county-wide networks, hotspots in downtown areas, and connected mass transit vehicles — public Wi-Fi access is making a...

  • Report VoIM Helps Online Teens Stay Connected

    July 6, 2007 | Sally M. Cohen

    Teens have added Voice over IM (VoIM) to their arsenal of tools that help them stay connected to their social networks. Many teens who use VoIM today are at the center of large and active networks.

  • Report Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

    July 5, 2007 | Ted Schadler

    This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online...

  • Report VoIP Marketers: Price And Features Slowly Win Over Consumers

    To Win Users, Marketers Must Bring Pure-Play VoIP Closer To The Phone
    March 9, 2007 | Sally M. Cohen

    Despite an increasingly competitive provider landscape, only 5% of online households say that they use voice over IP (VoIP) — or its close derivative, voice over instant messaging (VoIM) — at home,...

  • Report The Forrester Wave™: Rich Media Content Delivery, Q2 2006

    Akamai Leads In Our Services Evaluation
    June 9, 2006 | Brian Haven

    Forrester evaluated leading rich media content delivery vendors across 70 criteria and found that Akamai Technologies' expansive network and media experience established it as a leader in the...

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