Search Results
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Report Put Product Management To Work In Software Development
Organize Development By Product And Reap The Benefits
To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...
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Report New Roles, Skills, And Structures Are Needed For L2RM Success
Organization: The Lead-To-Revenue Marketing Playbook
January 29, 2019 | Lori WizdoB2B marketing leaders are realizing that lead-to-revenue management (L2RM) is not just an opportunity to automate the existing demand generation program. L2RM standardizes, automates, and scales...
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Report Eliminate Confusion In Data Management Roles And Responsibilities
Organization: The Data Management Playbook
January 9, 2019 | Gene LeganzaAs enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...
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Report The State Of Data Security And Privacy: 2018 To 2019
Benchmarks: The Data Security And Privacy Playbook
This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...
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Report B2B Firms Must Focus On Brand Equity To Drive Value
Benchmarks: The Brand Experience Playbook
November 27, 2018 | Dipanjan ChatterjeeBusiness-to-business (B2B) CMOs must invest in brand equity to drive financial value. This report explores the vital role of equity in brand management and provides a framework to help CMOs measure...
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Report Build Your Privacy Organization For Customer Data Management
Organization: The Data Security And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator. This requires oversight and clear lines of privacy...
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Report Follow Four Imperatives To Improve The Remote Worker Experience
Focus On Structure, Culture, Technology, And Compliance
May 9, 2018 | Andrew HewittAdvances in mobile and cloud technology mean that employees can more easily work from anywhere with no impact on their productivity. While many organizations readily embrace remote workers,...
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Report The Sorry State Of Digital Transformation In 2018
A Survey Of 1,559 Business And Technology Decision Makers Bears A Troubling Message Of Reluctance To Change
April 24, 2018 | Ted SchadlerHow's your digital transformation going? What processes are you focusing on? Who's leading the transformation? What technologies are a priority? What challenges do you face? To answer these...
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Report Mind The Gap When Organizing To Support Contact Center Applications
Organization: The Contact Centers For Customer Service Playbook
April 18, 2018 | Art SchoellerContact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...
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Report Collaboration Success Hinges On Effective Change Management
Continuous Improvement: The Enterprise Collaboration Playbook
April 10, 2018 | Art SchoellerFor two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...
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Report Insights-Driven Businesses Appoint Data Leadership
Intermediate Level: People Practices For Insights-Driven Businesses
March 19, 2018 | Jennifer Belissent, Ph.D.New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...
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Report How To Design And Build A Great Consumer Data Privacy Organization
Organization: The Customer Trust And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...
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Report Accelerate The Advanced Analytics Journey In Healthcare
Adopt A Four-Step Approach To Improve Healthcare Outcomes And Win Customers
February 23, 2018 | Kjell Carlsson, Ph.D., Alex KramerAdvanced analytics are increasingly critical to healthcare organizations' ability to win, retain, and serve their customers. Predictive and prescriptive analytics can help healthcare organizations...
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Report Best Practices: Recruiting And Retaining Women In Cybersecurity
Address Skill Shortages With A More Inclusive Culture
Despite its urgent and ever-growing importance, the cybersecurity industry is projecting a staffing shortage of 1.8 million unfilled jobs globally by 2022. Meanwhile, women represent just 11% of...
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Report Four Critical Steps To Create A Culture Of Innovation
December 4, 2017 | Bobby CameronInnovation sits at the top of CIOs' priorities, but it will be ineffective if the principles of innovation are not embedded in your team's DNA. The challenge is twofold. First, many technology...
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Report Forrester Data Global Business Technographics® Developer Survey, 2017: Overview
A Business Technographics Presentation
November 27, 2017 | Kathryn CooperThis report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region,...
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Report Data Engineers Have Become More Important Than Data Scientists
Invest In Data Engineers To Close The Gap In Your Systems Of Insight
November 9, 2017 | Michele GoetzEnterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...
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Report Dealing With Development Team Dysfunction
Identify And Address Signs Of Dysfunction In Your Team To Develop Better Software
Software development teams transform their digital delivery capabilities at different speeds. Results from a recent survey indicate that most development teams are improving their processes but...
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Report Conflicting B2B Marketing Priorities Threaten To Derail Program Progress
B2B marketing leaders are gearing up to deliver on their expanded responsibilities despite overall static budgets in 2017. Our analysis of the Forrester Data Global Business Technographics®...
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Report As Tech Management Structures Change, Roles Become More Strategic And Externally Focused
How Key Roles In The CIO's Organization Will Change Over The Next Five To Seven Years
May 18, 2017 | Marc CecereThe age of the customer (AoC) and business technology (BT) are driving technology organizations to speed up and meet the needs of external customers. CIOs are responding by redesigning their...