167 results in Reports
 
Sort by:
Refine
  • Strategy Planning & Governance

Search Results

  • Report Now Tech: eProcurement, Q4 2019

    Forrester's Overview Of 26 eProcurement Providers
    October 21, 2019 | Duncan Jones

    You can use eProcurement platforms to enable employees to buy products and services quickly and safely and increase compliance with sourcing strategies by guiding users to preferred suppliers. To...

  • Report A Practical Guide To Modern Content Strategy

    How Tech Leaders Can Avoid Going Down The Content Rabbit Hole
    October 21, 2019 | Mark Grannan

    Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes;...

  • Report Build A Dynamic Digital Banking Roadmap

    Roadmap: The Digital Banking Strategy Playbook
    October 18, 2019 | Peter Wannemacher

    Digital business leaders at banks are tasked with articulating a vision of the future and a strategic plan for getting there. But moving from vision to action isn't easy, so banks need a roadmap...

  • Report Cloud Powers The Modern Adaptive Enterprise

    Vision: The Cloud Computing Playbook
    October 11, 2019 | Dave Bartoletti

    Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

  • Report European Tech Market Outlook For 2019 To 2020

    Continued Weak Economic Growth Holds Back The Value Of Technology
    October 9, 2019 | Andrew Bartels

    European CIOs should expect more challenging economic conditions in 2019 and especially in 2020, which will constrain tech budget growth. CIOs in the UK and Italy should brace for tech budget cuts:...

  • Report Best Practices: Cloud Governance

    Cloud Governance Is Mandatory For Successful Cloud Migrations And Cloud Security
    October 9, 2019 | Andras Cser, Lauren E. Nelson

    Transitioning workloads and data to the cloud is unstoppable — but the most difficult question is how to govern the process so you have a predictable, accountable, and scalable transition that...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    October 8, 2019 | Jacob Morgan

    The financial service industry is not immune to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the forefront...

  • Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

    Assessment: The Omnichannel Advertising Playbook
    October 2, 2019 | Joanna O'Connell

    B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...

  • Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

    This Customer-Obsessed Metric Brightens The Path To Profitability
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

  • Report How To Calculate Customer Lifetime Value For Your Business

    Choose Your Own CLV Adventure From Four Different Approaches
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...

  • Report The Future Of Small Business Banking

    Bank Brands Will Fade As Their SME Products Become Components In Other Companies' Ecosystems
    September 24, 2019 | Peter Wannemacher

    Banking for small- and medium-sized businesses is being disrupted by dozens of new entrants such as MYbank, Square, Stripe, Tide, and Xero that offer small- and medium-sized enterprises (SMEs) a...

  • Report Spark Sustainable Innovation With The Right Transformation Partner

    Applying The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019
    September 12, 2019 | Nigel Fenwick

    A strong transformation partner will help your firm disrupt your industry by using technology in unique ways to create a sustainable advantage. Choosing the right one depends on the capabilities...

  • Report Build A Business Case For Social Media’s Value To The Enterprise

    Business Case: The Social Marketing Playbook
    September 9, 2019 | Jessica Liu

    When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain...

  • Report Connected Solutions Are A Catalyst For Tech-Driven Innovation

    Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions
    August 30, 2019 | James Staten, Dan Bieler

    Customers increasingly expect products and services that interact with them continuously and that get updated regularly. Smart posters, predictive maintenance, industrial automation, autonomous...

  • Report Embrace Decentralized Decision Making, But Keep Planning Holistic

    Processes: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    For a few years now, enterprise decision makers have most often listed improving customer experience (CX), growing revenue, or reducing costs as their top priority. Changing customer demands mean...

  • Report Use Objectives And Key Results To Build A Better Strategic Product Portfolio

    Benchmarks: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    Customer-focused organizations continue to struggle with how to measure the impact of programs. Traditional key performance indicators (KPIs) don't give them enough visibility into portfolio...

  • Report Now Tech: Strategic Portfolio Management For Agile Organizations, Q3 2019

    Tools And Technology: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    You can use strategic portfolio management (SPM) for Agile organizations to build enterprise road maps, prioritize product investments, and plan team capacity. But to realize these benefits, you'll...

  • Report Agile Software Leadership Drives Customer-Obsessed Company Success

    Executive Overview: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    More than ever before, companies are under pressure to deliver continuous value to their customers, and Agile delivery practices have become part of the mainstream as a result. But it's becoming...

  • Report The Agile Enterprise Emphasizes Practice Over Process

    Vision: The Agile Software Leadership Playbook

    Organizations are scrambling to deliver outstanding digital customer experiences that fuel business growth. Agile delivery practices are now mainstream, but to drive true business differentiation,...

  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...

  • Report Bridge The IT/OT Divide To Win With Smart Manufacturing

    For Industry 4.0 Strategy Success, Empower Technology And Operations Teams To Work Together
    July 24, 2019 | Paul Miller

    Computing in the office and on the factory floor have been different for decades. Different teams have managed different technologies in different ways for different reasons. But as manufacturing...

  • Report Dare To Disrupt With Technology-Driven Innovation

    Lead With Technology To Create Explosive 4x Returns

    Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

  • Report Chart Your Course To Marketing Measurement Maturity

    Road Map: The Marketing Measurement And Insights Playbook
    July 17, 2019 | Jim Nail, Tina Moffett

    Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...

  • Report The Anatomy Of An Operating Model

    An Operating Model Framework For Designing Adaptive Organizations
    July 11, 2019 | Gordon Barnett

    Firms that have obtained the highest levels of customer obsession have done so by adopting well-defined adaptive operating models. Though much has been written about operating models, a lack of...

Content Type

Apply

Filters

Region