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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    June 24, 2019 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    May 8, 2019 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    May 2, 2019 | Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    April 25, 2019 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    April 25, 2019 | Sucharita Kodali

    Digital retail is an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    April 23, 2019 | Fiona Swerdlow

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    April 19, 2019 | Fiona Swerdlow

    Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...

  • Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    April 16, 2019 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

  • Report Design Your Digital Store Blueprint For Customer Impact

    Road Map: The Digital Store Playbook
    March 29, 2019 | Michelle Beeson

    The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect, Wi-Fi, and mobile point of service (mPOS). The...

  • Report The Six Tenets Of Product Information Management

    A Guide To Winning The Product Content Arms Race
    March 28, 2019 | Bruce Eppinger

    Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of...

  • Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

    Landscape: The Retail eCommerce Playbook
    March 25, 2019 | Sucharita Kodali

    Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...

  • Report Case Study: Intime Embraces New Retail Transformation To Drive Growth

    Omnichannel Is The Foundation Of An Insights-Driven Retail Business
    January 16, 2019 | Xiaofeng Wang

    Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    January 11, 2019 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report How To Select A Commerce Specialist Service Provider

    Lessons From Reference Customers Of "The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018"
    January 7, 2019 | Lily Varon

    In the first Forrester Wave™ evaluation of commerce specialist service providers, we used 24 criteria to evaluate eight vendors. This report compiles the lessons that customers shared about...

  • Report Trailblazers Of The Top Five Retail Tech Trends

    Leading Retailers Invest In Tech For Customer Experience And Operational Excellence
    January 2, 2019 | Brendan Witcher, Claudia Tajima

    Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel,...

  • Report Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

    Benchmarks: The Digital Store Playbook
    December 10, 2018 | Michelle Beeson

    Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives...

  • Report Retailers: You're The Next Media Moguls

    Media Networks From Commerce Companies Are Growing And Transforming Shopping
    December 5, 2018 | Sucharita Kodali

    Amazon is now the most publicized case study of successful media networks. But other companies like Best Buy and Walmart have also quietly built profitable and rapidly growing ad businesses over...

  • Report The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    November 27, 2018 | Lily Varon

    In our 24-criteria evaluation of commerce specialist service providers, we identified the eight most significant ones — Astound Commerce, BORN Group, diconium, Gorilla Group, Isobar, LiveArea,...

  • Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
    August 27, 2018 | Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

  • Report The Five Key Success Factors Of Every Digital Business

    Strategic Plan: The Retail eCommerce Playbook
    August 22, 2018 | Sucharita Kodali

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

  • Report Digital And Mobile Touchpoints Are Driving Offline Sales In Europe

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
    July 31, 2018 | Michelle Beeson, Meredith Cain

    As consumers increasingly shop across touchpoints, digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2017, digitally influenced sales accounted...

  • Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    July 23, 2018 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology can...

  • Report The State Of The US Retail Shopper In 2018

    July 18, 2018 | Brendan Miller

    US retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their...

  • Report Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers
    June 4, 2018 | Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...

  • Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    May 14, 2018 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys are shattering traditional retail silos. Managing P&L statements in channel silos drives companies to...