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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Build A Platform Business

    Start With A Customer Problem That An API Can Solve, Then Earn Your Way To A Marketplace And Ecosystem
    June 27, 2019 | Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by using software to create new markets. But it's hard to see how by looking from the outside in. We interviewed 33 platform businesses, including DoorDash,...

  • Report Build Integrated Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For IT Transformation
    January 29, 2019 | Brian Hopkins, Ted Schadler

    Technology leaders must help their firms engage customers consistently, along every step of their journeys — and constantly adapt and grow with their customer needs. To do this, they must deliver...

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