Search Results
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Report Building The Business Case For Your Digital Investments
The Business Case Report In The Digital Business Playbook
February 26, 2018 | Dan BielerYou can only improve what you can measure. Hence, businesses must be able to calculate the ROI of digital investments to justify that spending. However, calculating the precise ROI for digital...
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Report Set The Right Metrics To Shape Your Culture
The State Of Digital Business 2018: Metrics And Culture
February 8, 2018 | Nigel FenwickCulture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....
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Report Digital Business 2018: Benchmark Your Digital Journey
February 7, 2018 | Nigel FenwickAs businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...
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Report Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession
Learn From Firms That Benchmark Themselves Against Their Peers
September 18, 2017 | Michael BarnesForrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...