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• Report Building The Business Case For Your Digital Investments

  The Business Case Report In The Digital Business Playbook

  February 26, 2018 | Dan Bieler

  You can only improve what you can measure. Hence, businesses must be able to calculate the ROI of digital investments to justify that spending. However, calculating the precise ROI for digital...

• Report Set The Right Metrics To Shape Your Culture

  The State Of Digital Business 2018: Metrics And Culture

  February 8, 2018 | Nigel Fenwick

  Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

• Report Digital Business 2018: Benchmark Your Digital Journey

  Benchmarks: The Digital Business Playbook

  February 7, 2018 | Nigel Fenwick

  As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

• Report Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

  Learn From Firms That Benchmark Themselves Against Their Peers

  September 18, 2017 | Michael Barnes

  Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...