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  • Report The Forrester Privacy And GDPR Maturity Model

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • Report The App Engagement Index

    Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps
    November 10, 2014 | Nicole Dvorak

    In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

  • Report Winning The Customer Experience Game

    Best Practices For CIOs
    May 8, 2013 | Nigel Fenwick

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

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