14 results in Reports
 
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  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    March 6, 2019 | Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Digital Business Requires Agile Financial Planning

    Performance Management: The Strategic Portfolio Management Playbook
    February 28, 2019 | Margo Visitacion

    In the battle to win new customers, companies have turned to Agile practices to deliver software-based products and services that provide great customer experiences. The shift to Agile dev...

  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 8, 2019 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Build The Right Software Better And Faster With Agile And DevOps Metrics

    Performance Management: The Modern Application Delivery Playbook
    November 29, 2018 | Diego Lo Giudice

    Customer-obsessed strategies put application development and delivery (AD&D) leaders under tremendous pressure to deliver quickly rather than perfectly. But AD&D pros also know they must deliver...

  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 17, 2018 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    August 15, 2018 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    July 6, 2018 | John Bruno

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • Report Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
    June 22, 2018 | Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

  • Report Five Networking Metrics To Discard — And Five To Embrace

    Traditional Networking Metrics Are Smothering Your Digital Initiatives
    May 18, 2018 | Andre Kindness

    Metrics are key to using technology correctly and enabling smart business decisions. While many networking organizations have adopted new technologies, few have changed their measurements systems;...

  • Report Track Digital Banking Success With Customer-Centric Metrics

    Performance Management: The Digital Banking Strategy Playbook
    February 15, 2018 | Zhi-Ying Barry

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-centric or channel-specific, rather than customer-focused. Digital...

  • Report Track Digital Insurance Success With Customer-Centric Metrics

    Performance Management: The Digital Insurance Strategy Playbook
    January 26, 2018 | Zhi-Ying Barry

    Digital insurance success demands new metrics. Typical key performance indicators (KPIs) for digital insurance are often product-centric or channel-specific rather than customer-focused. Digital...

  • Report Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Transformation Playbook
    January 12, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) teams have a broader charter in the age of the customer. I&O pros must optimize their infrastructure people, processes, and technology in pursuit of customer...

  • Report Retail eCommerce In Brazil: Key Metrics

    Understanding The KPIs In Latin America's Largest eCommerce Market
    April 20, 2017 | Lily Varon

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with...