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  • Return On Investment (ROI)

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  • Report Quantifying The Business Value Of SaaS

    Business Case: The SaaS Transformation Playbook
    February 15, 2019 | Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...

  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    February 5, 2019 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

  • Report Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration

    Continuous Improvement: The Enterprise Content Management Playbook
    December 3, 2018 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and...

  • Report Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook
    November 29, 2018 | Nick Hayes

    The business case for governance, risk management, and compliance (GRC) efforts too often relies on the fear of costly events or regulatory action. This report helps GRC leaders elevate the...

  • Report Gauge Your Innovation Capability Maturity

    Assessment: The Innovation And Emerging Technology Playbook
    October 9, 2018 | Dan Bieler

    Business leaders recognize that developing and maintaining robust innovation capabilities is key to their companies' success in the digital era — because innovation addresses customers' and...

  • Report Your Digital Experience Strategy Starts With A Customer Journey Map

    Identify And Invest In The Moments That Matter With The Help Of This Three-Part Planning Guide: Strategy, Business Impact, And Road Map
    October 3, 2018 | Ted Schadler

    Your customers expect the same quality of digital experiences from you as they get from Amazon, Netflix, and Uber. That will require transforming your experiences and the operations that support...

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report Spend On Marketing Performance Measurement Doubles By 2023

    Benchmarks: The Marketing Measurement And Insights Playbook
    September 17, 2018 | Jim Nail

    Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...

  • Report The Top 14 Hacks For Your CX Business Case

    Nail The Mechanics Of Your ROI Model And Compel Executives To Invest In CX
    August 24, 2018 | Maxie Schmidt-Subramanian

    In a recent survey, only 14% of CX professionals strongly agreed that the return on investing in CX is well established in their firms. To be fair, that's partly because building a compelling CX...

  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 17, 2018 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report Interactive Tool: Calculating The ROI Of Track And Trace Solutions

    August 9, 2018 | Dan Bieler

    Use this ROI estimator tool to calculate the potential business benefits of your digital track and trace investments or as example for your investments into other business solutions the internet of...

  • Report Building Your Digital Business Case: The ROI Of Track And Trace Solutions

    Recognize The ROI Of Track And Trace Solutions To Help Build Other IoT-Based Business Cases
    August 9, 2018 | Dan Bieler

    Building the business case for your digital investment is hard. So drill into the specifics of any given process you intend to digitize. This report is part of a series of digital business case...

  • Report Making The Business Case For Identity And Access Management

    Business Case: The Identity And Access Management Playbook
    August 2, 2018 | Andras Cser, Merritt Maxim

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility,...

  • Report Build The Business Case For Fast, Connected Technology Investments

    Business Case: The IT Transformation Playbook
    July 9, 2018 | Duncan Jones, J. P. Gownder

    Technology leaders must invest in initiatives that help win, serve, and retain customers. Here, we've created a set of tools to help you make the business case for those investments. These are: 1)...

  • Report The ROI Of Customer Loyalty

    Business Case: The Customer Loyalty Playbook
    July 5, 2018 | Emily Collins, Reggie Lau

    Loyalty programs help companies identify and collect rich data about their best customers in order to reward, recognize, and retain them. This report helps B2C marketing professionals make the case...

  • Report Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook
    April 6, 2018 | Rusty Warner, Benjamin Brown

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...

  • Report Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook
    March 20, 2018 | Boris Evelson

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a...

  • Report Five Methods For Measuring Call Deflection From Experiences That Begin With Digital

    How To Prove The ROI Of Your Digital Service Channel Investments
    March 5, 2018 | Ian Jacobs, Art Schoeller

    Application development and delivery (AD&D) professionals supporting contact centers must rein in costs without negatively impacting customer experience. They have heavily bet on lower-cost digital...

  • Report Building The Business Case For Your Digital Investments

    The Business Case Report In The Digital Business Playbook
    February 26, 2018 | Dan Bieler

    You can only improve what you can measure. Hence, businesses must be able to calculate the ROI of digital investments to justify that spending. However, calculating the precise ROI for digital...

  • Report Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook
    January 16, 2018 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • Report Exercise Complete Control To Maximize Media ROI

    October 27, 2017 | Susan Bidel

    Digital media buying has evolved through a process of testing and learning, which inevitably leads to mistakes in strategies, tactics, and partnerships. B2C marketing professionals: Don't let these...

  • Report Make The Case For Ad Technology Investments

    October 6, 2017 | Susan Bidel, Samantha Merlivat, Michelle Bishop

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • Report Four Scenarios To Build The Business Case For Enterprise Fraud Management

    Determine The Best Scenario To Reduce Fraud Losses And Increase ROI At Your Firm
    September 5, 2017 | Andras Cser

    The business case for enterprise fraud management (EFM) depends on reducing fraud loss across multiple transaction types (typically payments). We looked at fraud loss, investigation labor, as well...

  • Report The ROI Of CX Transformation

    The Business Case Report In The CX Transformation Playbook
    June 19, 2017 | Dylan Czarnecki, Maxie Schmidt-Subramanian

    Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX transformation leaders need to invest...

  • Report The ROI Of Digital Business Transformation

    March 15, 2017 | Michelle Beeson

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...