6 results for "marketing and live events" in Reports
 
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  • Report Metrics That Matter In Account-Based Marketing

    Use Comparative Metrics Across The Six Stages Of The Customer Life Cycle To Reveal The Value Of ABM
    August 9, 2017 | Allison Snow

    B2B marketers believe that account-based marketing (ABM) can boost marketing performance but need to demonstrate its impact. ABM is relevant across the customer life cycle,...

  • Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    April 10, 2018 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • Report Use AI To Optimize Your IAM Initiatives

    Mitigate Identity Risks And Automate Processes With Emerging AI Models
    March 27, 2018 | Merritt Maxim, Andras Cser

    AI and machine learning (ML) are transforming many existing technologies and processes. Identity and access management (IAM) is no exception to this trend, with many incumbent IAM vendors and new...

  • Report AI Ushers In The Age Of Business Reinvention

    The Three Rules Of Artificial Intelligence Alter The Playbook For Business And Technology
    November 16, 2017 | Michele Goetz

    The recent wave of technology transformation is underway, but the rules of the game have changed. Getting the most out of investments in artificial intelligence (AI) means looking beyond...

  • Report 2019 US Tech Budget Outlook: What CIOs Should Expect

    Look For Continued Strong Tech Growth, But With Some Weakening And More Risks
    December 7, 2018 | Andrew Bartels

    With US firms finalizing their 2019 tech budget plans, we provide our current forecast for the 2019 US tech market across multiple dimensions, including by tech category, by business technology...

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