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  • Customer Relationship Management (CRM)
  • Healthcare Regulations
  • Arielle Trzcinski

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Top Trends For Health Insurers In 2020

    CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant
    March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

    Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

  • Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020

    The Seven Providers That Matter Most And How They Stack Up
    March 12, 2020 | Arielle Trzcinski, Kate Leggett

    In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...