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  • Report Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success
    November 8, 2017 | Susan Bidel, Collin Colburn, Brigitte Majewski

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...

  • Report Brief: Publishers Must Invest In First-Party Data Protection

    Safeguard Your Single Most Important Asset
    May 18, 2016 | Susan Bidel

    First-party data is publishers' single most important asset: It represents their one-to-one connection with consumers. With consumer concerns about privacy on the rise, it is incumbent upon...

  • Report Quick Take: Sony Breach — A Sad Tale Of Epic Failure That Could Have Been Avoided

    Businesses Must Prepare For Politically And Socially Motivated Cyberattacks And Cyberespionage
    December 18, 2014 | Rick Holland, Renee Murphy, Ed Ferrara

    . In this report, Forrester will summarize the currently available details and provide recommendations that S&R pros must consider to reinforce their cybersecurity programs and protect their...

  • Report Publishers Must Invest In First-Party Data Protection

    Safeguard Your Single Most Important Asset
    February 3, 2014 | Susan Bidel

    First-party data is a publisher's single most important asset. It represents the trust that a publisher builds with a loyal audience. It embodies the very essence of a publisher's brand, and it is...

  • Report Privacy Matters For Online Advertisers

    Behavioral Marketers Should Prepare To Self-Regulate Data Practices
    September 21, 2010 | Shar VanBoskirk

    Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

  • Report China Key IT Trends 2010

    March 16, 2010 | Gene Cao, Bryan Wang

    This document covers the key trends and dynamics in the China IT market prevalent in 2009, along with a preview of the top trends that will shape the domestic market in 2010 for vendor strategists....

  • Report Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

    Consumers Are No Longer Passive About Their Privacy
    October 29, 2009 | Dave Frankland

    Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its...

  • Report Reinforce Privacy Through Full Disclosure

    Marketers Must Embrace Privacy To Avoid Consumer Outcry
    October 29, 2009 | John Lovett, Dave Frankland

    Despite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the...

  • Report Building The Proactive Case For Full Disk Encryption

    Case Study: A Leading Hospitality And Gambling Firm Proactively Implements Full Disk Encryption
    April 8, 2009 | Natalie Lambert

    In today's economy of tighter budgets and increased scrutiny over requests for investment, security professionals are struggling to make the business case for full disk encryption (FDE)....

  • Report Case Study: A Leading Hospitality And Gambling Firm Proactively Implements Full Disk Encryption

    April 7, 2009 | Natalie Lambert

    Full disk encryption (FDE) is necessary in today's IT organization, and security professionals know this. However, problems arise when IT tries to convey this necessity to the business. Even with...

  • Report Technographics® Survey Highlights: North American Technographics® Consumer Technology Online Survey, Q4 2007

    January 2, 2008 | Ted Schadler

    This Survey Highlight reviews the key findings from the North American Technographics Consumer Technology Online Survey, Q4 2007. This survey covered questions given to US online adults regarding...

  • Report Steve Jobs Rightly Calls For An End To Music DRM

    February 8, 2007 | James L. McQuivey

    Apple's Steve Jobs boldly posted an open letter to the music industry calling for the end of digital rights management (DRM), a technology designed to protect online music downloads from being...