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• Report 2011 Social Technographics® For Business Technology Buyers

  Technology Marketers Must Prepare For The Coming Storm

  July 18, 2011 | Kim Celestre

  Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

• Report Canadian Social Technographics® Revealed

  How Marketers Can Leverage Canadians' Love Of Social Technologies

  December 2, 2009 | Nate Elliott

  Canadian online users have aggressively adopted social technologies: 79% use social media at least once each month, and Canadians are the most active social networkers in any market we survey. So...

• Report Social Technographics® Profiles Of ISP Customers

  Lessons For ISPs' Consumer Product Strategists Based On The Social Computing Engagement Of Their Customer Base

  March 14, 2008 | Sally M. Cohen

  US Internet service providers (ISPs) face pressure on two conflicting fronts today. First, ISPs face pressure to better manage their networks to both meet customer demand for increased and...