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The Brand Experience Playbook For 2019
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Transformation Goes Pragmatic
Key Takeaways From Forrester's Singapore And Hong Kong Predictions 2019 Events
Forrester's Predictions 2019 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies will face and must address in 2019. This report outlines...