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The Brand Experience Playbook For 2019
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Predictions 2020: CMO
CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...
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Report Predictions 2019: CMO
Branding Brings Oomph To Differentiate CX
Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As...