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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report The Forrester Retail Quarterly Earnings Review, Q1 2020

    Highlights From 24 Retail Q1 2020 Earnings Call Transcripts
    August 18, 2020 | Fiona Swerdlow, Madeline Cyr

    As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

  • Report The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook
    June 9, 2020 | Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

  • Report The Top Retail Technology Investments In 2020

    Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year
    May 11, 2020 | Brendan Witcher

    In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

  • Report The Forrester Retail Quarterly Earnings Review, Q4 2019

    Highlights From 25 Retail Q4 2019 Earnings Call Transcripts
    May 7, 2020 | Fiona Swerdlow, Madeline Cyr

    As today's empowered consumers demand more than ever before of the retail experience, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

  • Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

    How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China
    March 23, 2020 | Xiaofeng Wang, Danny Mu

    Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

  • Report Retail Checkout Page Best Practices

    Examining The Best Practices Of 15 Leading, Primarily US, Retailers
    March 12, 2020 | Lily Varon, Sucharita Kodali

    An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US...

  • Report Case Study: Matalan Taps Social Proof Messaging To Improve The Customer Journey

    Learn How UK Retailer Matalan Improved Its Sales Conversion Rates And Revenue With Social Proof Messaging
    March 5, 2020 | Michelle Beeson

    Improving the customer experience is a top business priority for most retail organizations. To create effective digital customer experiences, retailers must balance the best user experience (UX)...

  • Report Top Retail Tech Trailblazers To Emulate In 2020

    Continuous Improvement: The Retail eCommerce Playbook
    March 3, 2020 | Brendan Witcher

    Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

  • Report The Forrester Retail Quarterly Earnings Review, Q3 2019

    Highlights From 21 Retail Q3 2019 Earnings Call Transcripts
    January 17, 2020 | Fiona Swerdlow, Madeline Cyr

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

  • Report Omnichannel Retail Capabilities Benchmark In Singapore

    November 18, 2019 | Xiaofeng Wang, Tom Mouhsian

    Forrester's 2019 Retail Omnichannel Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their omnichannel...

  • Report Digital Store Capabilities Benchmark In Singapore

    November 18, 2019 | Xiaofeng Wang, Tom Mouhsian

    Forrester's 2019 Digital Store Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their digital store...

  • Report Make “My Account” The Linchpin Of Your Personalization Strategy

    Examining The Best Practices Of 10 Leading US Retailers
    October 25, 2019 | Sucharita Kodali

    Retailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to...

  • Report The Forrester Retail Quarterly Earnings Review, Q2 2019

    Highlights From 22 Retail Q2 2019 Earnings Call Transcripts
    October 18, 2019 | Fiona Swerdlow

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report Revamping Shopping Malls By Balancing Technology With Experience

    Singapore's Take On The Future Of Shopping Malls
    October 16, 2019 | Xiaofeng Wang

    Offline retail still takes the lion's share of overall retail spending; this is particularly true for the island city-state of Singapore, with its abundance of shopping malls. This report analyzes...

  • Report Research Overview: Mobile App Experiences

    A Guide To Getting Mobile Retail Experiences Right
    September 20, 2019 | Jennifer Wise, Michelle Beeson

    Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...

  • Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

    Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
    September 16, 2019 | Michelle Beeson, Brandon Purcell

    Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience
    August 21, 2019 | Julie Ask, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

  • Report The Forrester Retail Quarterly Earnings Review, Q1 2019

    Highlights From 20 Retail Q1 2019 Earnings Call Transcripts
    July 12, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report The Top Retail Technology Investments In 2019

    Retailers Must Distinguish Hot From Hype In Tech Investments
    July 9, 2019 | Brendan Witcher

    We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

  • Report The Forrester Retail Quarterly Earnings Review, Q4 2018

    Highlights From 23 Retail Q4 2018 Earnings Call Transcripts
    May 15, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report The Forrester Retail Quarterly Earnings Review, Q3 2018

    Highlights From 19 Retail Q3 2018 Earnings Call Transcripts
    April 30, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    April 18, 2019 | Sucharita Kodali

    Digital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and...

  • Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

    Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
    February 25, 2019 | Brendan Miller, Jennifer Wise

    Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

  • Report How US Customers Research And Buy Life Insurance

    Meet Prospects At The Point Of Need With Easy Ways To Research And Apply
    February 14, 2019 | Benjamin Ensor, August du Pont

    Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...

  • Report Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
    February 12, 2019 | Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

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