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  • Report The Forrester Wave™: Web Analytics, Q4 2017

    Incumbent Vendors Lead While Newcomers Invigorate A Mature Market
    November 7, 2017 | James McCormick

    In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched,...

  • Report The Forrester Wave™: Web Analytics, Q2 2014

    The Six Providers That Matter Most And How They Stack Up
    May 13, 2014 | James McCormick

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and...

  • Report Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    April 9, 2014 | David Aponovich

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities...

  • Report The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

    Visual IQ, Adometry, And ClearSaleing Lead The Category
    April 30, 2012 | Ari Osur

    In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics, ClearSaleing,...

  • Report The Forrester Wave™: Web Analytics, Q4 2011

    Adobe, comScore, IBM, And Webtrends Lead A Market In Transition
    October 6, 2011 | Joe Stanhope

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

  • Report Adobe's Acquisition Of Omniture Rocks Online Marketing

    September 24, 2009 | Suresh Vittal, John Lovett

    On September 15, 2009, Adobe announced that it would acquire Omniture for $1.8 billion. Adobe's CEO, Shantanu Narayen, promised that the combined entity would help marketers "realize the full value...

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