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Report Vendor Landscape: Social Marketing Technology
March 10, 2017 | Melissa Parrish, Erna Alfred LiousasB2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...
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Report Vendor Landscape: The Emerging Revolution In Brand And Experience Measurement
Understand Your Customer’s Complete Life Cycle
July 5, 2016 | Michelle MooreheadWith changing consumers and an expanding digital tool set, brand measurement is ready for a revolution. Forward-looking CMOs recognize this opportunity and are evolving their traditional tracking...