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  • Customer Analytics
  • Application Development & Delivery

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The Customer Analytics Playbook For 2019

Turn Data Into Insights With Customer Analytics

The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

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  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    August 30, 2019 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Research Overview: Text Analytics Technology

    A Guide To General-Purpose And Domain-Specific Platforms For Text Analytics
    July 18, 2019 | Boris Evelson

    To become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...

  • Report The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2019

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 14, 2019 | Boris Evelson

    Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

  • Report What Software Developers Don't Know About Neural Networks Could Hurt Them

    How To Balance The Risks And Benefits Of This Powerful Technology
    November 1, 2018 | Rob Koplowitz, Brandon Purcell, Christopher McClean

    The promise of AI is rapidly materializing. Capabilities once available only to data scientists are now easily accessible by app developers. The results are compelling, but they also come with...

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