5 results in Reports
 
Sort by:
Refine
  • Customer Analytics
  • SAP

Featured content

The Customer Analytics Playbook For 2019

Turn Data Into Insights With Customer Analytics

The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

Search Results

  • Report Now Tech: Location Intelligence Technologies, Q3 2019

    Forrester's Overview Of 34 Location Intelligence Technology Providers
    July 18, 2019 | James McCormick, Emily Miller

    You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

  • Report The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

    The Nine Providers That Matter Most And How They Stack Up
    January 7, 2019 | Brian Hopkins

    In our 21-criterion evaluation of enterprise insight platforms (EIPs), which combine data management, analytics, and insight application development tooling, we identified the nine most significant...

  • Report The Forrester Wave™: Customer Analytics Solutions, Q2 2018

    The Nine Providers That Matter Most And How They Stack Up
    June 11, 2018 | Brandon Purcell

    In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata —...

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Forrester's Overview Of 35 Customer Analytics Providers
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

Content Type

Apply

Filters

Industry

Primary Role