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  • Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

    ForecastView Document
    November 14, 2017 | Satish Meena

    Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the...

  • Report Opportunities For Automatic Replenishment

    Forrester Data North American Consumer Technographics®
    August 29, 2017 | Lauren Brown

    With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative...

  • Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • Report Indian Consumers' Online Shopping Behaviors

    Asia Pacific Consumer Technographics®
    December 23, 2016 | Reineke Reitsma

    Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary...

  • Report The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation
    November 14, 2016 | Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1...

  • Report Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data
    June 5, 2015 | Nicole Dvorak

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of touchpoints. In...

  • Report The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    May 28, 2015 | Anjali Lai

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new environment,...

  • Report Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 27, 2015 | Anjali Lai

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for their...

  • Report Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

    A Technographics 360 Report: Using Online Community And Social Listening Data
    February 27, 2015 | Kristopher Arcand

    The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

  • Report Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

    What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices
    May 2, 2014 | Fatemeh Khatibloo, Eve Maler

    At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues...

  • Report Emerging Markets Overview: Indonesia

    A Global Consumer Technographics® Report
    January 24, 2014 | Reineke Reitsma

    Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of...

  • Report Emerging Markets Overview: Poland

    A Global Consumer Technographics® Report
    January 2, 2014 | Reineke Reitsma

    With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it...

  • Report Emerging Markets Overview: India

    A Global Consumer Technographics Report
    January 2, 2014 | Reineke Reitsma

    With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy — and one...

  • Report Navigating The Future Of Customer Intelligence

    March 28, 2013 | Fatemeh Khatibloo

    Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

  • Report The Mobile Market Research Landscape 2012

    An Overview Of The Different Ways You Can Leverage Mobile In Your Research
    November 14, 2012 | Roxana Strohmenger

    Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

  • Report How To Plan For Mobile Online Survey Takers

    November 14, 2012 | Roxana Strohmenger

    Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications...

  • Report Uncovering The Value Of Social Intelligence For B2B Companies

    July 25, 2012 | Zach Hofer-Shall

    Business-to-business (B2B) companies that do not already have a social media strategy or a listening platform are at risk of being left behind. While social media and business-to-consumer (B2C)...

  • Report A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

    Technographics® UK Mobile Behavioral Tracking Study, Q4 2011
    June 22, 2012 | Roxana Strohmenger

    Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones....

  • Report Don't Wait To Optimize Mobile Sites And Apps

    Tailored Experiences Are Critical As Mobile Rewrites Customer Engagement Standards
    July 28, 2011 | Joe Stanhope

    The drumbeat of mobile is increasingly difficult to ignore as usage and revenue gain momentum and smartphones become tightly woven into multichannel customer experiences. But developing engaging...

  • Report European Marketing Technology Adoption 2011

    Findings From Forrester's Q4 2010 Customer Intelligence Survey
    April 1, 2011 | Suresh Vittal

    Forrester surveyed 52 European customer intelligence (CI) professionals in Q4 2010 about their technology adoption plans. This report drills into the technology adoption trends of our European...

  • Report The State Of Customer Intelligence In B2B Firms

    B2B Firms Leave Marketing Value On The Table
    September 28, 2010 | Dave Frankland

    Although both B2B firms and B2C firms leverage Customer Intelligence (CI), they don't capture, manage, analyze, and apply data in the same way. Looking at data from our Q2 2009 Global Customer...

  • Report Social Media Offer Some Relief For High-Quality B2B Market Research Sample

    But It Will Take Time For The Solutions To Mature
    December 9, 2009 | Brad Bortner

    Online survey research is fast, relatively inexpensive, and the default for many market researchers today. But, business-to-business (B2B) market researchers have a unique challenge in that getting...

  • Report The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

    November 20, 2009 | Brad Bortner

    At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets...

  • Report The Opportunities And Challenges Of Mobile Research

    Mobile Research Adds "Anytime, Anywhere" To The Research Mix
    July 20, 2009 | Reineke Reitsma

    Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

  • Report A Consumer Market Researcher's Introduction To Mobile POST

    July 9, 2009 | Reineke Reitsma

    Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

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