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  • eCommerce
  • George Lawrie

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  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

    Get The Most Out Of Trade Investment With Modern Syndicated Data
    July 11, 2019 | George Lawrie

    In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

  • Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018

    Forrester's Overview Of 23 Product Information Distribution Service Providers
    December 18, 2018 | Bruce Eppinger, George Lawrie

    You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers

    Ponder Peer Perspectives Before You Choose Your Next POS
    September 11, 2018 | George Lawrie

    Choosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management...

  • Report The Forrester Wave™: Point Of Service, Q3 2018

    The 13 Providers That Matter Most And How They Stack Up
    July 31, 2018 | George Lawrie

    In our 25-criteria evaluation of point-of-service (POS) applications providers, we identified the 13 most significant ones — Aptos, Cegid, Diebold Nixdorf, Fujitsu, Infor, Manhattan Associates,...

  • Report Case Study: Shop Direct Masters Personalization At Scale

    The Journey From A Catalog Business To A Pure-Play Online Retailer
    February 23, 2018 | George Lawrie

    This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

  • Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...