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  • Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

    Tech Titans In Commerce
    January 29, 2020 | Sucharita Kodali

    Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

  • Report The CIO's Guide To 5G In The Retail Sector

    5G Has Huge Disruptive Potential For Retailers, But Key Obstacles Remain
    November 13, 2019 | Dan Bieler

    The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

    Leading Retailers Are Raising The Bar On Functionality And User Experience
    October 23, 2018 | Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

  • Report 2018 Retail Best Practices Extended: Mobile Web

    Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
    April 27, 2018 | Michelle Beeson

    Mobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...

  • Report Amazon Invades Banking: Here's What You Should Do

    Banks Must Adapt To A Platform-Dominated World

    Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall...

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