Search Results
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report eCommerce Trends And Outlook For Latin America
Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
October 26, 2018 | Lily VaronWith a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report The Art Of Notifications
Design Experiences To Engage Your Customers In Key Moments
October 22, 2018 | Julie A. AskToday's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers...
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Report Mobile Messaging Best Practices Illustrated
Jump-Start Your Learning With This Library Of Mobile Message Examples
October 22, 2018 | Julie A. AskThe most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will...
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Report RCS: More Myth Than Magic — For Now
RCS Could Accelerate Convergence Of Notifications And Conversations
Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Australian Consumer Tech Stack
Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Moments: Maturity Framework
Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
October 3, 2018 | Julie A. AskFuture experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....
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Report Notifications: Build Your Best Practices
A Step-By-Step Guide To Notification Excellence
September 28, 2018 | Julie A. AskDigital business professionals can learn how to master notifications in part by benchmarking competitors and other leaders. A pure "monkey see, monkey do" philosophy will fall short. Digital...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018
Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers
Ponder Peer Perspectives Before You Choose Your Next POS
September 11, 2018 | George LawrieChoosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management...
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Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)
ForecastView Document
September 11, 2018 | Satish MeenaWe expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact
Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...
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Report Consumers Are Connected; Your Company Isn't
The State Of Emerging Technology In Digital Experiences
Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy...
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Report eCommerce Trends And Outlook For Asia Pacific, Excluding China
Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
August 10, 2018 | Lily VaronAsia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online...
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Report The Forrester Wave™: Point Of Service, Q3 2018
The 13 Providers That Matter Most And How They Stack Up
July 31, 2018 | George LawrieIn our 25-criteria evaluation of point-of-service (POS) applications providers, we identified the 13 most significant ones — Aptos, Cegid, Diebold Nixdorf, Fujitsu, Infor, Manhattan Associates,...
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Report Build A Digital Experience Portfolio
The Strategy And Technology You Need To Create Tomorrow's Digital Experiences
Digital experience used to be a simple choice: web or mobile. But with chatbots, connected products, messaging platforms, notifications, and more to contend with, deciding whether to build an app...
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Report Your App Evokes These Emotions, But You Don't Know It
Digital Interactions On Apps And Websites Trigger Customer Emotions Too
July 16, 2018 | Amit BhatiaThe role of emotion in customer experience (CX) is long proven. Positive emotions improve CX, driving revenue growth; negative emotions do the opposite. Given this and the fact that many...
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Report Retailers In Canada Must Stay Focused On Digital To Thrive
Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
June 22, 2018 | Lily VaronForrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...
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Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture
How Pinnacol Launched Digital Subsidiary Cake In 12 Months
June 12, 2018 | Ellen CarneyNo insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2018
Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Balance Great Functionality With Great User Experience
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring customers by providing support along the way....
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Report Get Ready To Activate Marketing Campaigns With Mobile Wallets
Promotions And Loyalty Give Marketers A Head Start
June 5, 2018 | Thomas HussonFew marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...