Search Results
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Report It's Time To Make Every Web Application A Progressive Web App
Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...
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Report Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)
ForecastView Document
Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4%...
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Report The New Mobile Mind Shift Index: Global
Use The Mobile Mind Shift Index To Guide Your Local Strategy
In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....
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Report Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)
ForecastView Document
December 10, 2018 | Satish MeenaHalf of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data...
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Report Measuring Up: Benchmarking Your B2B eCommerce Performance
Benchmarks: The B2B eCommerce Playbook
December 7, 2018 | John BrunoIn the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)
ForecastView Document
November 29, 2018 | Satish MeenaSoutheast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...
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Report The State Of Retail Payments — Outlook For 2019
Payment Leaders Shift Priorities To Omnichannel, Customer Experience
November 29, 2018 | Brendan Miller"The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key...
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report eCommerce Trends And Outlook For Latin America
Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
October 26, 2018 | Lily VaronWith a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report The Art Of Notifications
Design Experiences To Engage Your Customers In Key Moments
October 22, 2018 | Julie A. AskToday's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers...
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Report Mobile Messaging Best Practices Illustrated
Jump-Start Your Learning With This Library Of Mobile Message Examples
October 22, 2018 | Julie A. AskThe most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will...
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Report RCS: More Myth Than Magic — For Now
RCS Could Accelerate Convergence Of Notifications And Conversations
Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Australian Consumer Tech Stack
Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Moments: Maturity Framework
Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
October 3, 2018 | Julie A. AskFuture experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....
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Report Notifications: Build Your Best Practices
A Step-By-Step Guide To Notification Excellence
September 28, 2018 | Julie A. AskDigital business professionals can learn how to master notifications in part by benchmarking competitors and other leaders. A pure "monkey see, monkey do" philosophy will fall short. Digital...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018
Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers
Ponder Peer Perspectives Before You Choose Your Next POS
September 11, 2018 | George LawrieChoosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management...
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Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)
ForecastView Document
September 11, 2018 | Satish MeenaWe expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact
Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...
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Report Consumers Are Connected; Your Company Isn't
The State Of Emerging Technology In Digital Experiences
Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy...
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Report eCommerce Trends And Outlook For Asia Pacific, Excluding China
Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
August 10, 2018 | Lily VaronAsia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online...
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Report The Forrester Wave™: Point Of Service, Q3 2018
The 13 Providers That Matter Most And How They Stack Up
July 31, 2018 | George LawrieIn our 25-criteria evaluation of point-of-service (POS) applications providers, we identified the 13 most significant ones — Aptos, Cegid, Diebold Nixdorf, Fujitsu, Infor, Manhattan Associates,...