Search Results
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Report Video: The Criteria For Great Mobile Apps Are Evolving
Watch Our Video On Mobile Apps In April 2019
April 22, 2019 | Julie A. AskOur clients often ask us if they should still build mobile apps if consumers are spending more than 80% of their time in just a handful of apps. For now, the answer is "yes" — if you have customers...
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Report Video: Use Customer Experience Basics To Guide Your Digital Experience Design
Watch This Video To Learn How To Combine CX And DX Expertise To Design Effective Digital Experiences
Don't leave the design and build of your digital experiences in the hands of your product managers alone. Instead, use a balanced approach that combines business strategy and human-centered design....
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Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?
Make Smart Choices Rather Than Following The Crowd
Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...
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Report Use In-App Messaging To Drive App Updates
Screen-Shot Examples Of In-App Messaging Highlight Best Practices
April 5, 2019 | Julie A. AskOne of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent...
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Report Forrester's Moments Index: The Concept
Watch This Video To Understand How Your Consumers Connect To And Use Digital Experiences
April 3, 2019 | Julie A. AskForrester is introducing a concept called the Moments Index; this video explains it. This index helps digital business professionals decide which features, content, and services to build on what...
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Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization
Landscape: The Retail eCommerce Playbook
March 25, 2019 | Sucharita KodaliForrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...
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Report Forrester Analytics: Mobile Payments Forecast, 2018 To 2023 (US)
ForecastView Document
March 13, 2019 | Satish MeenaWe expect mobile payments in the US to grow at a compound annual growth rate (CAGR) of 16.8% from 2018 to 2023. Mobile remote payments, which include payments for retail, travel, food delivery, and...
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Report Stop Tripping Your Mobile Banking Customers Up At The Door
Digital Feature Fix: Focus On Building Convenience And Trust During Mobile App Login
March 1, 2019 | Amit BhatiaMany mobile banking apps create a poor first impression by making customer enrollment and login harder than they need to be. To help digital banking teams avoid this common pitfall, this brief both...
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Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019
Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25, 2019 | Brendan Miller, Jennifer WiseMobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...
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Report It's Time To Make Every Web Application A Progressive Web App
Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...
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Report Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)
ForecastView Document
Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4%...
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Report The New Mobile Mind Shift Index: Global
Use The Mobile Mind Shift Index To Guide Your Local Strategy
In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....
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Report Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)
ForecastView Document
December 10, 2018 | Satish MeenaHalf of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data...
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Report Measuring Up: Benchmarking Your B2B eCommerce Performance
Benchmarks: The B2B eCommerce Playbook
December 7, 2018 | John BrunoIn the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)
ForecastView Document
November 29, 2018 | Satish MeenaSoutheast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...
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Report The State Of Retail Payments — Outlook For 2019
Payment Leaders Shift Priorities To Omnichannel, Customer Experience
November 29, 2018 | Brendan Miller"The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key...
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report eCommerce Trends And Outlook For Latin America
Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
October 26, 2018 | Lily VaronWith a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report The Art Of Notifications
Design Experiences To Engage Your Customers In Key Moments
October 22, 2018 | Julie A. AskToday's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers...
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Report Mobile Messaging Best Practices Illustrated
Jump-Start Your Learning With This Library Of Mobile Message Examples
October 22, 2018 | Julie A. AskThe most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will...
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Report RCS: More Myth Than Magic — For Now
RCS Could Accelerate Convergence Of Notifications And Conversations
Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Australian Consumer Tech Stack
Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Moments: Maturity Framework
Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
October 3, 2018 | Julie A. AskFuture experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....